PPC is a very measurable form of Internet marketing. Advertisers can collect data to understand exactly how well their campaigns are working, giving them the granular insight they need to continuously improve results. The problem is, many PPC campaigns don’t take advantage of their measurability, which leaves advertisers in the dark about results and unable […]
Ultimately, the success or failure of a PPC campaign comes down to the quality of the offer. Obviously, a lousy offer won’t generate a lot of sales leads, no matter how proficiently the campaign is executed. So what makes for a good offer? Here are a few of the most important characteristics. A Good Offer […]
If you are looking to make money with your blog or website online, there is a great chance that you’ve already kicked the tires on a Google Adsense account. For years, Adsense has been the first stop bloggers make on monetization highway, and with good reason. Google dominates the industry, and adding their site to […]
[post orignally appeared on 7SearchBlog here] [source] Nothing annoys your visitors more than clicking on a link and landing on a website that is not optimized to display on their device. 7Search is now working with many top mobile traffic providers and has addressed this issue by providing a new mobile landing page field in […]
[via Mashable] Google Chrome users can rest easy surfing the web. Chrome browser, one of the safest internet browsers in the industry, just got even more secure as Google has disabled all non-Chrome Web Store extensions. According to Google“Malware can change how browsers work by silently installing extensions on your machine that do things like […]
The display advertising world is on the cusp of big changes. The banner ad, long the bane of many a performance marketers across the globe, may eventually go the way of the dodo, if the IAB has anything to say about it. What Marketers Need to Know About New IAB Display Advertising Formats from Marketing […]
As Bit.ly users who fired up their emails this morning already know, the service has been compromised. According to a letter from CEO Mark Josephson on their blog “We have reason to believe that Bitly account credentials have been compromised; specifically, users’ email addresses, encrypted passwords, API keys and OAuth tokens. We have no indication […]
Building winning landing pages is tough work for marketers with access to designers. The reality, however, is that most marketers don’t have the resources to have a designer available full time, and find themselves increasingly turning to simpler “plug and go” landing page builders like Marketo, Instapage, Wordstream, and countless others to fill this need. […]
Writing ads for your online marketing campaigns is serious business. Marrying the right ad copy with an effective landing page can take you “PPC Zero” to “SEM Rockstar” in short order. Unfortunately for many new marketers, writing the perfect ad remains as intimidating as trying trying to lasso a leprechaun riding bareback on a unicorn […]
When it comes to smaller advertising platforms, flexibility and features matter. The team at 7Search gets that, and has recently added the ability to import both Google and Bing campaigns into your 7Search accounts. Considering the differences in campaign structure between 7Search and Google/Bing, the import process is surprisingly well done. Simply export your active […]
