In today’s edition of PPC 101, I’d like to take some time to discuss Keyword relevancy and how it is pivotal to creating a successful campaign. A common misstep among new advertiser is the rationale they use for the keywords they choose. Many believe high volume keywords + high volume traffic = high volume conversions, [...]
You gotta love Team Facebook! In an era where users openly yearn for a more customizable social media experience, one where they control more of who sees what, and (hopefully)deal with fewer annoyances, Zuck and the gang are testing a new feature sure to remove them from many Christmas Card lists. World, say hello to [...]
LinkedIn is really cool. I have been learning a lot about this professional networking database as of late, and have been really surprised by the system and its uses. I was toying with the idea of leveraging the information and connectivity on the site for the purpose of gaining new business leads. As I progressed [...]
While attending Hanapin Marketing’s 1st Annual Hero Conference in mid-April,(a highly recommended conference, by the way), I was able to sit down with MonkeyWords Founder, CEO, and all-around AdWords guru, Mr. Jordan Glasner. Jordan was gracious enough to share a few drinks engage in quality networking and participate in our first ever interview here on [...]
Deadlines to meet, client demands to address, advertising budget to justify…bah! Sometimes, it’s good to take a step from your work and just “do” the internet. As the infographic below shows, there’s a lot going on the ‘net. Created by: MBA Online
As someone new to online advertising, I have arrived at a troubling truth: there are seemingly a million different acronyms that sum up everything! CPC meet CTR. SEO meet PPC. ROI…everyone’s worried about their ROI! OMG!!! One term referenced quite often is SERP (Search Engine Result Page) What are SERPs? In short, they are list [...]
March 30th is “D-Day” for brands to switch over to the Facebook’s Timeline layout. Think you don’t even need to do anything? Think again. At first glance, Timeline appears to be just another FB mandated revamp of your current profile. In truth, it is so much more than that. Facebook has taken a minimalist approach [...]
I’ve taken some time recently to test everyone’s favorite online cork-board, Pinterest. The goal was to learn how this how this hot new network can be useful to an online marketer, and we have some interesting observations to share. Pinterest sells lifestyles and dreams. It really is as simple as that. There is a great [...]
Ah, life. You’ll never get out alive. Many of our reader’s feel that their jobs are murder. It turns out that idea might not be far from the truth. Check out this infographic from OnlineUniversity.net on the effects of your job on your health. I’m suddenly feeling motivated to join a gym… Created by: Online [...]
Online marketing is one tough gig. Google’s status as “top dog” is undeniable, and their keyword pricing reflects it. These industry topping CPC’s have many marketers scouring for additional avenues to advertise their clients. One popular landing place for many is 7search.com, the home of bids as low as $0.01 and 3.5 billion searches per [...]
