Pay per Click, or PPC, advertising is a very measurable form of Internet marketing. Advertisers can collect data to understand exactly how well their campaigns are working, giving them the granular insight they need to continuously improve results. The problem is, many PPC campaigns don’t take advantage of their measurability, which leaves advertisers in the dark about results and unable to improve their campaigns. Most of these problems stem from sloppy campaign tracking and slipshod sales lead validation. Let’s take a brief look at each. There’s phone tracking, and then there’s phone tracking

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Ultimately, the success or failure of a PPC campaign comes down to the quality of the offer. Obviously, a lousy offer won’t generate a lot of sales leads, no matter how proficiently the campaign is executed. So what makes for a good offer? Here are a few of the most important characteristics. A Good Offer Is Simple Everybody understands “One free with an order of 10.” But once strings are attached – must be a new customer, items cannot be combined, only valid for PayPal customers, etc. – you’ve gone from reeling customers

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If you are looking to make money with your blog or website, you’ve likely already kicked the tires on a Google AdSense account.  For years, AdSense has been the first stop bloggers make on the monetization highway, and with good reason.  Google dominates the industry, and adding your site to their content network brings you one step closer to earning the big bucks. Your content + their network = SCORE!!!! Quite often the AdSense “money train” is derailed before it ever leaves the station.  Many Google partners quickly find themselves excluded from serving

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[source] Google Chrome browser users can rest easy surfing the web. Chrome browser, one of the safest internet browsers in the industry, just got even more secure as Google has disabled all non-Chrome Web Store extensions. According to Google“Malware can change how browsers work by silently installing extensions on your machine that do things like inject ads or track your browsing activity. If you notice strange ads, broken web pages or sluggish browsing after installing some new software or plugins, you could be affected. From now on, to protect Windows users from this

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The display advertising world is on the cusp of big changes. The banner ad, long the bane of many a performance marketers across the globe, may eventually go the way of the dodo, if the IAB has anything to say about it. What Marketers Need to Know About New IAB Display Advertising Formats from Marketing Land There are six new ad sizes are being proposed by the IAB. These include: Billboard – large ad unit that runs the full width of the page viewed. Viewer can close ad at any time. Filmstrip –

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