It’s been said that when “You miss a day, you miss alot”. Admittedly, a few months have passed I last logged in to my Bing advertising account, but it appears that “alot” is an understatement. Microsoft is once again following the lead of Google by implementing the “one password to rule them all” requirement to […]
This article originally appeared in the December issue of WebsiteMagazine Let’s face facts. We have made it to the December issue of Website Magazine and you find yourself here reading an article providing tips for improving the click through rate (CTR) on your PPC advertising campaigns. This can only lead me to one of three […]
The AskPPC team is back in the office, fresh off our visit to “The Big Apple” attending AD:Tech NYC! We were able to spend 3 full days in Manhattan, visiting the various booths and connecting with old friends. If you’ve never been to an AD:Tech show, let us start by stating the obvious: it’s massive! […]
There was a time years ago when any online activity, be it shopping, browsing, or email, was considered a novelty. Now, with online sales expected to top $600 billion and 6 of 7 Americans currently connected, the need for protecting yourselves on the web has never been greater. With such a huge portion of the […]
[image via EsellerMedia] In the month of November, AskPPCBlog is proud to present exclusive “hands on” reviews of the new 7Search Display Advertising & Publisher network. Join us as we review the ins and outs of the advertising platform, providing tips and tricks on how to best utilize the Banner, Text Ad, and Interstitial advertising […]
Online search giant Google is celebrating it’s 15th anniversary this month, releasing an updated Chrome browser featuring an embedded search bar and apps functionality, improvements to their Knowledge Graph, an updated design for mobile search results, a pending upgrade to their search algorithm (codename: Hummingbird), and, of course, the much anticipated 15th birthday “doodle”: The […]
(image via ContentCrossRoads) As an Ad Agency executive, I consistently run into potential clients who are looking to buy media in the display banner ad space. A majority of the potential clients I see are beginners when it comes to display or rich media, and the only thing they know about display ad buying is […]
Have you ever found yourself in a meeting with management where your marketing performance data became the focal point? Are you frustrated with the lack of ability to quickly access that data without having to whip out a tablet or, worse, having to run back to your desktop PC to obtain it? What if there […]
As a small to medium business owner, you have to envy Facebook. With it’s huge reach, the platform manages to do what an SMB can only dream about. Facebook is perpetually in front of your potential customer’s eyeballs, which begs the question, “How can I get into their newsfeeds?” Facebook offer several options for small […]
Looking at search results for your competitors and seeing search results with images, reviews and extra links in the search results? Welcome to the new, well relatively new, world of Schema.org based rich snippet markup. This HMTL5 based code has been shown to have a positive impact on search engine rankings as well as increasing […]
