Building winning landing pages is tough work for marketers with access to designers. The reality, however, is that most marketers don’t have the resources to have a designer available full time, and find themselves increasingly turning to simpler “plug and go” landing page builders like Marketo, Instapage, Wordstream, and countless others to fill this need. […]
Writing ads for your online marketing campaigns is serious business. Marrying the right ad copy with an effective landing page can take you “PPC Zero” to “SEM Rockstar” in short order. Unfortunately for many new marketers, writing the perfect ad remains as intimidating as trying trying to lasso a leprechaun riding bareback on a unicorn […]
When it comes to smaller advertising platforms, flexibility and features matter. The team at 7Search gets that, and has recently added the ability to import both Google and Bing campaigns into your 7Search accounts. Considering the differences in campaign structure between 7Search and Google/Bing, the import process is surprisingly well done. Simply export your active […]
[Source] Unaware of the impact of mobile redirect ads? What you don’t know might be killing your publisher revenue. Generating revenue by serving ads on your website is a tough gig. Those fortunate enough to toe the fine line of requirements presented by Google Adsense can expect to serve top-notch offers from the industry leader. […]
The end of 2013 brings with it all of the expected well wishes, resolutions, and recaps. If you know our team, then you know we are sticklers for tradition. In keeping with the spirit of season, AskPPCBlog is happy to present our official 2013 recap, covering all of the comings, goings, and doings. Please check […]
For users of the 7Search Advertising Platform, Christmas has come early this year. Due to overwhelming feedback from their clients, the team at 7Search has introduced new integration between the previously standalone Display and Advertising platforms. Now, users can sync and access both accounts via the familiar PPC account dashboard: (click to enlarge) This new […]
It’s been said that when “You miss a day, you miss alot”. Admittedly, a few months have passed I last logged in to my Bing advertising account, but it appears that “alot” is an understatement. Microsoft is once again following the lead of Google by implementing the “one password to rule them all” requirement to […]
This article originally appeared in the December issue of WebsiteMagazine Let’s face facts. We have made it to the December issue of Website Magazine and you find yourself here reading an article providing tips for improving the click through rate (CTR) on your PPC advertising campaigns. This can only lead me to one of three […]
The AskPPC team is back in the office, fresh off our visit to “The Big Apple” attending AD:Tech NYC! We were able to spend 3 full days in Manhattan, visiting the various booths and connecting with old friends. If you’ve never been to an AD:Tech show, let us start by stating the obvious: it’s massive! […]
There was a time years ago when any online activity, be it shopping, browsing, or email, was considered a novelty. Now, with online sales expected to top $600 billion and 6 of 7 Americans currently connected, the need for protecting yourselves on the web has never been greater. With such a huge portion of the […]
