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7Search Adds Mobile Friendly Landing Pages to Campaigns

[post orignally appeared on 7SearchBlog here] [source] Nothing annoys your visitors more than clicking on a link and landing on a website that is not optimized to display on their device. 7Search is now working with many top mobile traffic providers and has addressed this issue by providing a new mobile landing page field in […]

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Chrome Browser Protecting Users from Malicious Attacks

[via Mashable] Google Chrome users can rest easy surfing the web. Chrome browser, one of the safest internet browsers in the industry, just got even more secure as Google has disabled all non-Chrome Web Store extensions. According to Google“Malware can change how browsers work by silently installing extensions on your machine that do things like […]

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New Display Advertising Formats on the Horizon?

The display advertising world is on the cusp of big changes. The banner ad, long the bane of many a performance marketers across the globe, may eventually go the way of the dodo, if the IAB has anything to say about it. What Marketers Need to Know About New IAB Display Advertising Formats from Marketing […]

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Bit.ly Accounts Compromised

As Bit.ly users who fired up their emails this morning already know, the service has been compromised. According to a letter from CEO Mark Josephson on their blog “We have reason to believe that Bitly account credentials have been compromised; specifically, users’ email addresses, encrypted passwords, API keys and OAuth tokens. We have no indication […]

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Can Dynamic Text Replacement Change the SEM Game?

Building winning landing pages is tough work for marketers with access to designers. The reality, however, is that most marketers don’t have the resources to have a designer available full time, and find themselves increasingly turning to simpler “plug and go” landing page builders like Marketo, Instapage, Wordstream, and countless others to fill this need. […]

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Marketing-Tips

3 Quick PPC Ad Writing Tips

Writing ads for your online marketing campaigns is serious business. Marrying the right ad copy with an effective landing page can take you “PPC Zero” to “SEM Rockstar” in short order. Unfortunately for many new marketers, writing the perfect ad remains as intimidating as trying trying to lasso a leprechaun riding bareback on a unicorn […]

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Upload Bing and Google Campaigns into Your 7Search Account

When it comes to smaller advertising platforms, flexibility and features matter. The team at 7Search gets that, and has recently added the ability to import both Google and Bing campaigns into your 7Search accounts. Considering the differences in campaign structure between 7Search and Google/Bing, the import process is surprisingly well done. Simply export your active […]

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Mobile Redirect Ads: The Scourge of Internet?

[Source] Unaware of the impact of mobile redirect ads? What you don’t know might be killing your publisher revenue. Generating revenue by serving ads on your website is a tough gig. Those fortunate enough to toe the fine line of requirements presented by Google Adsense can expect to serve top-notch offers from the industry leader. […]

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AskPPCBlog: Year in Review 2013

The end of 2013 brings with it all of the expected well wishes, resolutions, and recaps. If you know our team, then you know we are sticklers for tradition. In keeping with the spirit of season, AskPPCBlog is happy to present our official 2013 recap, covering all of the comings, goings, and doings. Please check […]

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Hands On: 7Search Integrates Display & Search Platforms

For users of the 7Search Advertising Platform, Christmas has come early this year. Due to overwhelming feedback from their clients, the team at 7Search has introduced new integration between the previously standalone Display and Advertising platforms. Now, users can sync and access both accounts via the familiar PPC account dashboard: (click to enlarge) This new […]

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