Once upon a time, there was a wet-behind-the-ears young marketer, (we’ll call him “This Guy”), who was handed management of his companies PPC advertising activities…ALL OF THEM…after the previous SEO/SEM manager rode off into the sunset. Always up for a challenge, “This Guy” quickly found that while having the freedom to test different strategies was…
Pay per Click, or PPC, advertising is a very measurable form of Internet marketing. Advertisers can collect data to understand exactly how well their campaigns are working, giving them the granular insight they need to continuously improve results. The problem is, many PPC campaigns don’t take advantage of their measurability, which leaves advertisers in the…
Ultimately, the success or failure of a PPC campaign comes down to the quality of the offer. Obviously, a lousy offer won’t generate a lot of sales leads, no matter how proficiently the campaign is executed. So what makes for a good offer? Here are a few of the most important characteristics. A Good Offer…
If you are looking to make money with your blog or website, you’ve likely already kicked the tires on a Google AdSense account. For years, AdSense has been the first stop bloggers make on the monetization highway, and with good reason. Google dominates the industry, and adding your site to their content network brings you…
[source] Google Chrome browser users can rest easy surfing the web. Chrome browser, one of the safest internet browsers in the industry, just got even more secure as Google has disabled all non-Chrome Web Store extensions. According to Google“Malware can change how browsers work by silently installing extensions on your machine that do things like…