[image via ReworkEngine]
“When was the last time I looked at my Klout score?” The thought entered my mind somewhere in between my morning Mountain Dew (don’t judge me, coffee drinkers; we both have problems) and my first call of the day. A random thought? Sure, but the real reason for writing this article is simple: I cannot remember the last time I even thought about Klout. No scores…no perks…nothing.
Launched in 2009, Klout took the world of Social Media to new heights by attempting to quantify an individuals contributions, and expertise level, by analyzing a users performance on popular channels (Twitter/LinkedIn/Facebook/YouTube, amongst others), as well as feedback from their peers who also adopted Klout. 2012 was the year of Klout, as every SEM and SEO I know went Klout Crazy.
Sure, there were hiccups along the way. Accuracy of influence was one. In my own case, at one point I was influential about kittens (thanks guys), as well as moving. Odd since I’m allergic to cats and have lived in the same place for nearly 4 years Klout themselves caused an uproar by changing their algorithm without warning, causing a mini fanatic-panic as their carefully cultivated scores plummeted overnight. Despite these bumps though, the service prospered and was largely accepted as the ranking of choice by most in the online marketing industry.
Fast forward to early 2013, and Klout seems to have lost some of its luster. The product itself seems as good as ever, and they’ve even added a Pulse section to tie current events into the Klout model. The dashboard and reporting are slick, modern, and a definite upgrade over the old ones. In spite of this, however, Alexa shows an 8% decrease in pageviews over the last 3 months, and in general, the service seems to have fallen out of the social conversation.
I can’t remember the last time I used Klout, and have a strong feeling this is the case for many. Is it possible that Klout simply doesn’t matter any more? Do you regularly check your score, or utilize the perks? Has the social crowd simply moved on to something else? What do you think?