It’s been said that when “You miss a day, you miss alot”. Admittedly, a few months have passed I last logged in to my Bing advertising account, but it appears that “alot” is an understatement. Microsoft is once again following the lead of Google by implementing the “one password to rule them all” requirement to the Bing ads platform:
This is a curious move by Microsoft, forcing advertisers who may have no interest in their other services to sign up for an additional account in order to spend money with them. While we understand that we are in the midst of “arms race” of sorts in regards to online data, this move strikes us as a bit heavy handed by the number two platform in search marketing.
Will this new requirement alienate marketers who have no other user for Microsoft services online? Will marketers simply “go with the flow”? Can we expect Microsoft to trumpet their recent “growth” to stockholders?
What are your thoughts on this new requirement? Sound off in the comments below!