7Search Adds Mobile Friendly Landing Pages to Campaigns

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[post orignally appeared on 7SearchBlog here]



7Search works with many of the top mobile traffic networks and has helped to optimize the experience for their marketers by providing a new mobile landing page field in its campaigns. After all, nothing Will annoy your visitors more than clicking on a link and landing on a page that is not optimized to display on their device.

What’s different?

When creating a campaign in your PPC account, you will now be able to add a mobile friendly version of your landing page. Traffic originating from mobile partners will automatically be driven to those pages instead of your default destination URL, which should result in better conversions for your offers.

Why should I use this?

In paid search, you only have a few seconds to capture a lead’s attention enough to explore your page and convert. Adding a mobile friendly landing page can help lower your bounce rate from visitors who were previously directed to the desktop version of your offer. It also ensures that everything displays properly, which can only help drive conversions.

Is a Mobile URL required?

Not at all! This is an additional feature to help our users maximize the performance of their campaigns. If your web site already displays properly across all devices (responsive design) you can very easily keep the default destination URL in place and receive strong performance from the 7Search Network.

What if I am creating a mobile only campaign?

No problem. When creating your offer, simply add your mobile URL in the default destination field instead.

What do you think about this new feature? Is this an option smaller networks need to compete, or do you think that, with the design industry moving towards responsive design, that this feature may have a limited window of usefulness? Sound off in the comments below!

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