Much is being made of the pending Facebook IPO and what it could ultimately mean for online advertising. While the reach of the Facebook network is unmatched at nearly 1 billion users, there is another “tech” company out there that has the potential to make a serious splash if, or more likely when, they decide to tackle online advertising.
Apple, Inc., is currently worth more than $400 billion dollars. They have nearly $100 billion in cash reserves and a history of both innovation and ingenuity. With so many of Apple’s top selling devices already online, there is a legitimate opportunity to monetize the user relationship further. Could this entice them pool their resources to become the “next big thing” in search?
Created by: MBA Online