Cleofe Betancourt

Cleofe Betancourt has been contributed to a whooping 52 articles.

Recent Posts

Writing ads for your online marketing campaigns is serious business. Marrying the right ad copy with an effective landing page can take you “PPC Zero” to “SEM Rockstar” in short order. Unfortunately for many new marketers, writing the perfect ad remains as intimidating as trying trying to lasso a leprechaun riding bareback on a unicorn while carrying a pot of gold.  Or something like that. 🙂 Here are few simple suggestions to help you create effective, winning ads for your online marketing campaigns. Capture the visit, close the client, and win the day!

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[Source] Unaware of the impact of mobile redirect ads? What you don’t know might be killing your publisher revenue. Generating revenue by serving ads on your website is a tough gig. Those fortunate enough to toe the fine line of requirements presented by Google Adsense can expect to serve top-notch offers from the industry leader. Site owners who’ve lost their Adsense feed, however, are faced with the prospect of trying to partner with larger networks to serve their RTB ads or bouncing from network to network in hopes of finding high quality ads

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The end of 2013 brings with it all of the expected well wishes, resolutions, and recaps. If you know our team, then you know we are sticklers for tradition. In keeping with the spirit of season, AskPPCBlog is happy to present our official 2013 recap, covering all of the comings, goings, and doings. Please check out some of top articles from this year and know that we look forward to contributing even more in 2014! Surviving the 2nd Tier: A/B Testing & 7Search (January) – Make the most of our favorite 2nd tier

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It’s been said that when “You miss a day, you miss alot”. Admittedly, a few months have passed I last logged in to my Bing advertising account, but it appears that “alot” is an understatement. Microsoft is once again following the lead of Google by implementing the “one password to rule them all” requirement to the Bing ads platform: This is a curious move by Microsoft, forcing advertisers who may have no interest in their other services to sign up for an additional account in order to spend money with them. While we

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This article originally appeared in the December issue of WebsiteMagazine Let’s face facts. We have made it to the December issue of Website Magazine and you find yourself here reading an article providing tips for improving the click through rate (CTR) on your PPC advertising campaigns. This can only lead me to one of three conclusions: a) You are late to the party and looking to launch your last-minute holiday campaigns before it is too late. b) Your campaigns have been running this season but could use a boost to help get you

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