real-time bidding

The Rise of Programmatic Ad Buying Through Real-Time Bidding & Ad Networks

(image via ContentCrossRoads) As an Ad Agency executive, I consistently run into potential clients who are looking to buy media in the display banner ad space. A majority of the potential clients I see are beginners when it comes to display or rich media, and the only thing they know about display ad buying is […]

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Today's Mobile Advertising Networks

Today’s Top Mobile Advertising Networks

In the ever expanding mobile ad world, there are a few mobile ad networks with the capacity and current capabilities to be labeled as today’s top mobile advertising networks.  Below, is a brief rundown on some of the best and most capable mobile ad networks in the market right now. AdMob AdMob was started in […]

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Google Enhanced Campaigns –Targeting the Same User on Multiple Devices

It is imperative, as users begin to move seamlessly between multiple devices, that marketers can effectively reach these users on each.  To address this, Google has just launched Google Enhanced Campaigns. What are Google Enhanced Campaigns?  They are Adwords campaigns that will replace your existing campaigns (I am being told that all campaigns will be […]

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Mobile First Strategy

If you are reading this blog, I do not have to tell you how important it is to make mobile a top priority for your company and/or your clients. The numbers are staggering. According to an eMarketer report mobile ad spend for 2012 is expected to top $4 Billion in the U.S. alone. While this […]

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