Dwight Flenniken III

Dwight Flenniken III has been contributed to a whooping 4 articles.

Recent Posts

(image via ContentCrossRoads) As an Ad Agency executive, I consistently run into potential clients who are looking to buy media in the display banner ad space. A majority of the potential clients I see are beginners when it comes to display or rich media, and the only thing they know about display ad buying is that they want to see their banner ads show up on both desktop and mobile devices, and they want to have the ads shown to their target audience. However, many of those potential clients either cannot afford the

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In the ever expanding mobile ad world, there are a few mobile ad networks with the capacity and current capabilities to be labeled as today’s top mobile advertising networks.  Below, is a brief rundown on some of the best and most capable mobile ad networks in the market right now. AdMob AdMob was started in 2006 and acquired by Google in 2010 for $750 Million.  By simply being acquired by Google, the largest mobile ad network of all, AdMob will certainly maintain its status as an immovable force in the mobile eco-sphere.  AdMob works across

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It is imperative, as users begin to move seamlessly between multiple devices, that marketers can effectively reach these users on each.  To address this, Google has just launched Google Enhanced Campaigns. What are Google Enhanced Campaigns?  They are Adwords campaigns that will replace your existing campaigns (I am being told that all campaigns will be upgraded to Enhanced Campaigns no later than June in Adwords – I suggest you look into before then).  These campaigns will allow you to have a “cross device search strategy” without having to build multiple campaigns to target

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If you are reading this blog, I do not have to tell you how important it is to make mobile a top priority for your company and/or your clients. The numbers are staggering. According to an eMarketer report mobile ad spend for 2012 is expected to top $4 Billion in the U.S. alone. While this is still a small percentage of the overall $37 Billion spent on digital advertising in the U.S., it still remains a wide open avenue for more savvy marketers to take advantage of. With the emergence of Smartphones and

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