Author: John Moran

Remarketing: Hard Sell or Easy Money?

Remarketing: Hard Sell or Easy Money?

Remarketing(or Retargeting) has seen increased conversation on Twitter recently. After viewing a introductory webinar, I Using traditional paid search techniques, marketers have essentially accepted the stance of “It’s ok if 90-95% of my clicks don’t convert”. With Retargeting, marketers have an opportunity to capture a larger share of those bounces. According to Google,“Remarketing lets you show…

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LinkedIn, Part 2: Advanced Search Options

LinkedIn, Part 2: Advanced Search Options

Today, in the second part of my series on how LinkedIn can help our reader’s businesses, we are going to discuss it’s Advanced People Search options. Special thanks to Kevin Knebl’s excellent Webinar which helped introduce me to its powerful functionality. LinkedIn’s Advanced People Search delivers a robust, targeted search experience. The purpose for such…

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LinkedIn: Your Cool New Prospecting Tool

LinkedIn: Your Cool New Prospecting Tool

LinkedIn is really cool. I have been learning a lot about this professional networking database as of late, and have been really surprised by the system and its uses. I was toying with the idea of leveraging the information and connectivity on the site for the purpose of gaining new business leads. As I progressed…

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Pinterest: A One Stop Advertising Campaign for Your Business?

Pinterest: A One Stop Advertising Campaign for Your Business?

I’ve taken some time recently to test everyone’s favorite online cork-board, Pinterest. The goal was to learn how this how this hot new network can be useful to an online marketer, and we have some interesting observations to share. Pinterest sells lifestyles and dreams. It really is as simple as that. There is a great…

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Pinterest: The New Kid on the Block

Pinterest: The New Kid on the Block

Pinterest has been making some serious noise lately. According to Jason Falls on Entrepeneur.com, the shared content social media site registered more than 7 million unique visitors in December 2011. On Mashable.com, Zoe Fox reported that the site beat YouTube, Reddit, Google+, Linkedin, and Myspace for total referral traffic this past January. Pinterest’s “pin” icons are…

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