In our continuing PPC 101 series, we are exploring the staple of paid search optimization: the Search Query Report. This report is the key to learning which keywords or phrases surfers use to trigger your ads in the SERPS. This tool is powerful and the report will assist you in: Finding new keywords Identifying potential Negative keywords Determining the correct extended match your keywords (Broad, exact or phrase). Let’s say, for example, that you are an online jeweler running a campaign dedicated to engagement/wedding rings. You choose the following three keywords to test
In today’s edition of PPC 101, I’d like to take some time to discuss Keyword relevancy and how it is pivotal to creating a successful campaign. A common misstep among new advertiser is the rationale they use for the keywords they choose. Many believe high volume keywords + high volume traffic = high volume conversions, regardless of the relevancy. This couldn’t be further from the truth! Every marketer’s number one priority is to spend less money than they make, and proper keyword selection is crucial. Here are a few items to keep in
As someone new to online advertising, I have arrived at a troubling truth: there are seemingly a million different acronyms that sum up everything! CPC meet CTR. SEO meet PPC. ROI…everyone’s worried about their ROI! OMG!!! One term referenced quite often is SERP (Search Engine Result Page) What are SERPs? In short, they are list of web pages that populate when you type in a keyword. The SERP features both sponsored (paid) and organic (free) listings. In the image above, the sponsored results (in red) occupy the more prominent positions on the results
Well, I finally took the plunge and joined Google+. Well, maybe not so much a “plunge” at first. More like dipping my toe in the water, just to see how cold it was. Once I realized that I controlled the temperature, I jumped right in. I won’t say that my opinion from my previous article has changed dramatically, however, it’s been adjusted a bit. What’s Hot? Although many users have complained that this feature is useless,intrusive, and annoying, I’ve actually found it to be quite useful for keeping abreast of new content on
“Google+ was built primarily as an identity service” That statement, uttered by then Google CEO Eric Schmidt, was enough to initially steer me away from Google+. When did Google become the world’s identity archive? I’m skeptical that Google+ true intent is not to create the next great Social Network, but to collect data from all of their users for some sinister purpose not yet revealed. What’s all this I hear about “doing no evil”? Being new to the Internet, I am hoping to bring a fresh perspective to what Google has to offer.