Can Jott Change the Future of Marketing?

Have you heard about the messaging app Jott yet? The free app,available on iOS and Android, has been generating serious buzz recently due to its unique approach to connecting members (No data? No wifi? No problem!) and it’s high adoption rate with teens. For marketers looking reach the next wave of consumers (Millenials are so […]

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Crafting an Effective PPC Campaign Offer

Ultimately, the success or failure of a PPC campaign comes down to the quality of the offer. Obviously, a lousy offer won’t generate a lot of sales leads, no matter how proficiently the campaign is executed. So what makes for a good offer? Here are a few of the most important characteristics. A Good Offer […]

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Searching for an Alternative to Adsense?

If you are looking to make money with your blog or website, there is a great chance that you’ve already kicked the tires on a Google Adsense account.  For years, Adsense has been the first stop bloggers make on the monetization highway, and with good reason.  Google dominates the industry, and adding their site to […]

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7Search Adds Mobile Friendly Landing Pages to Campaigns

[post orignally appeared on 7SearchBlog here] [source] 7Search works with many of the top mobile traffic networks and has helped to optimize the experience for their marketers by providing a new mobile landing page field in its campaigns. After all, nothing Will annoy your visitors more than clicking on a link and landing on a […]

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Chrome Browser Protecting Users from Malicious Attacks

[via Mashable] Google Chrome users can rest easy surfing the web. Chrome browser, one of the safest internet browsers in the industry, just got even more secure as Google has disabled all non-Chrome Web Store extensions. According to Google“Malware can change how browsers work by silently installing extensions on your machine that do things like […]

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New Display Advertising Formats on the Horizon?

The display advertising world is on the cusp of big changes. The banner ad, long the bane of many a performance marketers across the globe, may eventually go the way of the dodo, if the IAB has anything to say about it. What Marketers Need to Know About New IAB Display Advertising Formats from Marketing […]

Continue Reading → Accounts Compromised

As users who fired up their emails this morning already know, the service has been compromised. According to a letter from CEO Mark Josephson on their blog “We have reason to believe that Bitly account credentials have been compromised; specifically, users’ email addresses, encrypted passwords, API keys and OAuth tokens. We have no indication […]

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Can Dynamic Text Replacement Change the SEM Game?

Building winning landing pages is tough work for marketers with access to designers. The reality, however, is that most marketers don’t have the resources to have a designer available full time, and find themselves increasingly turning to simpler “plug and go” landing page builders like Marketo, Instapage, Wordstream, and countless others to fill this need. […]

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Mobile Redirect Ads: The Scourge of Internet?

[Source] Unaware of the impact of mobile redirect ads? What you don’t know might be killing your publisher revenue. Generating revenue by serving ads on your website is a tough gig. Those fortunate enough to toe the fine line of requirements presented by Google Adsense can expect to serve top-notch offers from the industry leader. […]

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Hands On: 7Search Integrates Display & Search Platforms

For users of the 7Search Advertising Platform, Christmas has come early this year. Due to overwhelming feedback from their clients, the team at 7Search has introduced new integration between the previously standalone Display and Advertising platforms. Now, users can sync and access both accounts via the familiar PPC account dashboard: (click to enlarge) This new […]

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