Category: Industry News

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Once upon a time, there was a wet-behind-the-ears young marketer, (we’ll call him “This Guy”), who was handed management of his companies PPC advertising activities…ALL OF THEM…after the previous SEO/SEM manager rode off into the sunset. Always up for a challenge, “This Guy” quickly found that while having the freedom to test different strategies was nice, getting advice from a team of (at the time) one made for some frustrating moments. This is where Matt Umbro and #PPCCHAT (hosted every Tuesday on Twitter at noon US Eastern time; site here) changed the game.

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Ultimately, the success or failure of a PPC campaign comes down to the quality of the offer. Obviously, a lousy offer won’t generate a lot of sales leads, no matter how proficiently the campaign is executed. So what makes for a good offer? Here are a few of the most important characteristics. A Good Offer Is Simple Everybody understands “One free with an order of 10.” But once strings are attached – must be a new customer, items cannot be combined, only valid for PayPal customers, etc. – you’ve gone from reeling customers

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[source] Google Chrome browser users can rest easy surfing the web. Chrome browser, one of the safest internet browsers in the industry, just got even more secure as Google has disabled all non-Chrome Web Store extensions. According to Google“Malware can change how browsers work by silently installing extensions on your machine that do things like inject ads or track your browsing activity. If you notice strange ads, broken web pages or sluggish browsing after installing some new software or plugins, you could be affected. From now on, to protect Windows users from this

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The display advertising world is on the cusp of big changes. The banner ad, long the bane of many a performance marketers across the globe, may eventually go the way of the dodo, if the IAB has anything to say about it. What Marketers Need to Know About New IAB Display Advertising Formats from Marketing Land There are six new ad sizes are being proposed by the IAB. These include: Billboard – large ad unit that runs the full width of the page viewed. Viewer can close ad at any time. Filmstrip –

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As Bit.ly users who fired up their emails this morning already know, the link shortening service has been compromised. According to a letter from CEO Mark Josephson on their blog “We have reason to believe that Bitly account credentials have been compromised; specifically, users’ email addresses, encrypted passwords, API keys and OAuth tokens. We have no indication at this time that any accounts have been accessed without permission. We have taken steps to ensure the security of all accounts, including disconnecting all users’ Facebook and Twitter accounts. All users can safely reconnect these

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