Category: Industry News

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 Google AdWords recently announced a new level of reporting for their paid search customers: Top versus Side Ad Performance Segmentation. This feature allows AdWords advertisers to compare the performance of their offers when they occupy the top position for a keyword above the organic results versus when they occupy the same position for sponsored ads shown to the right of the organic results. The distinction between these two sets of data is important because of an increased number of first position clicks received when the top position ads are found above, as opposed

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The ‘boys in blue” over at Facebook seem to be pretty keen on tinkering these days. Whether these changes can be attributed to the new Google Plus challenge, or simply a freshening, I think everyone can agree on one thing…     This, dear Facebook, is not an improvement on the chat feature. It is a very odd, slightly annoying upgrade that does not add much to the user experience. While your users with poor eyesight might applaud this change, making it pop up each time you consider chatting is going to ensure

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