Category: Industry News

Can Dynamic Text Replacement Change the SEM Game?

Can Dynamic Text Replacement Change the SEM Game?

Building winning landing pages is tough work for marketers with access to designers. The reality, however, is that most marketers don’t have the resources to have a designer available full time, and find themselves increasingly turning to simpler “plug and go” landing page builders like Marketo, Instapage, Wordstream, and countless others to fill this need.…

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Whoa…Slow Down, Bing Ads!

Whoa…Slow Down, Bing Ads!

It’s been said that when “You miss a day, you miss alot”. Admittedly, a few months have passed I last logged in to my Bing advertising account, but it appears that “alot” is an understatement. Microsoft is once again following the lead of Google by implementing the “one password to rule them all” requirement to…

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Last Minute Tips for Moving the CTR Needle this Holiday Season

Last Minute Tips for Moving the CTR Needle this Holiday Season

[source] Let’s face facts. You have made it to late December and find yourself searching for tips to improve the click-through rate (CTR) on your PPC advertising campaigns. This can only lead me to one of three conclusions: a) You are incredibly late to the party and looking to launch your last-minute holiday campaigns before…

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AskPPC at AD:Tech NYC!

AskPPC at AD:Tech NYC!

The AskPPC team is back in the office, fresh off our visit to “The Big Apple” attending AD:Tech NYC! We were able to spend 3 full days in Manhattan, visiting the various booths and connecting with old friends. If you’ve never been to an AD:Tech show, let us start by stating the obvious: it’s massive!…

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