Category: PPC 101

Phone Tracking & Lead Validation Tips for PPC

Phone Tracking & Lead Validation Tips for PPC

Pay per Click, or PPC, advertising is a very measurable form of Internet marketing. Advertisers can collect data to understand exactly how well their campaigns are working, giving them the granular insight they need to continuously improve results. The problem is, many PPC campaigns don’t take advantage of their measurability, which leaves advertisers in the…

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Crafting an Effective PPC Campaign Offer

Crafting an Effective PPC Campaign Offer

Ultimately, the success or failure of a PPC campaign comes down to the quality of the offer. Obviously, a lousy offer won’t generate a lot of sales leads, no matter how proficiently the campaign is executed. So what makes for a good offer? Here are a few of the most important characteristics. A Good Offer…

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Three PPC Ad Writing Tips for the Beginner Marketer

Three PPC Ad Writing Tips for the Beginner Marketer

Crafting a PPC Ad for your online marketing campaigns is serious business. Marrying the right ad copy with an effective landing page can take you “PPC Zero” to “SEM Rockstar” in short order. Unfortunately for many new marketers, writing the perfect Ad remains as intimidating as trying to lasso a leprechaun riding bareback on a…

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Google Enhanced Campaigns –Targeting the Same User on Multiple Devices

Google Enhanced Campaigns –Targeting the Same User on Multiple Devices

It is imperative, as users begin to move seamlessly between multiple devices, that marketers can effectively reach these users on each.  To address this, Google has just launched Google Enhanced Campaigns. What are Google Enhanced Campaigns?  They are Adwords campaigns that will replace your existing campaigns (I am being told that all campaigns will be…

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PPC 101: The Search Query Report

PPC 101: The Search Query Report

In our continuing PPC 101 series, we are exploring the staple of paid search optimization: the Search Query Report. This report is the key to learning which keywords or phrases surfers use to trigger your ads in the SERPS. This tool is powerful and the report will assist you in: Finding new keywords Identifying potential…

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