Category: PPC 101

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In today’s edition of PPC 101, I’d like to take some time to discuss Keyword relevancy and how it is pivotal to creating a successful campaign. A common misstep among new advertiser is the rationale they use for the keywords they choose. Many believe high volume keywords + high volume traffic = high volume conversions, regardless of the relevancy. This couldn’t be further from the truth! Every marketer’s number one priority is to spend less money than they make, and proper keyword selection is crucial. Here are a few items to keep in

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As someone new to online advertising, I have arrived at a troubling truth: there are seemingly a million different acronyms that sum up everything! CPC meet CTR. SEO meet PPC. ROI…everyone’s worried about their ROI! OMG!!! One term referenced quite often is SERP (Search Engine Result Page) What are SERPs? In short, they are list of web pages that populate when you type in a keyword. The SERP features both sponsored (paid) and organic (free) listings. In the image above, the sponsored results (in red) occupy the more prominent positions on the results

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Landing pages are one of the most under-appreciated components to a successful search marketing campaign. The landing page really creates first lasting impression of your business, and visitors will judge the quality of your website within seconds. Your ultimate goal should be to retain visitors and generate sales. The wrong landing page design will result in increased site abandonment, and, ultimately, higher costs per lead. In my day to day work with clients I have come to realize one glaring trust: most people get this dreadfully wrong! Please, help us to stop the

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There comes a point on the road to search marketing success where you will find yourself face-to-face with the often misunderstood, never quite appreciated Negative Keyword. While Negative Keywords are a great way to optimize your ad placement in the search results, the mere mention of adding these to an existing campaign is enough to cause many an advertiser to roll their eyes inward. For many, adding Negative Keywords is an idea that sounds good in theory, but is increasingly frustrating in practice. It doesn’t have to be. In today’s edition of PPC

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Online advertising is, as we know, a multi-billion dollar industry, and with more and more people flocking to search marketing programs daily, we are in the midst of a modern day “Gold Rush”. Brand marketers now find themselves having to compete with both affiliate marketers and their natural competitors for their keywords. The “little guys” just getting started are facing a market that is over saturated in many top verticals in one of the top markets, United States. Even the smallest search engine is sure to have a full compliment of paid advertisers

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