Category: PPC 101

PPC 101: Keyword Relevancy

PPC 101: Keyword Relevancy

In today’s edition of PPC 101, I’d like to take some time to discuss Keyword relevancy and how it is pivotal to creating a successful campaign. A common misstep among new advertiser is the rationale they use for the keywords they choose. Many believe high volume keywords + high volume traffic = high volume conversions,…

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PPC 101: Intro to the SERPs

PPC 101: Intro to the SERPs

As someone new to online advertising, I have arrived at a troubling truth: there are seemingly a million different acronyms that sum up everything! CPC meet CTR. SEO meet PPC. ROI…everyone’s worried about their ROI! OMG!!! One term referenced quite often is SERP (Search Engine Result Page) What are SERPs? In short, they are list…

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PPC 101 – Tips for Quality Landing Pages

PPC 101 – Tips for Quality Landing Pages

Landing pages are one of the most under-appreciated components to a successful search marketing campaign. The landing page really creates first lasting impression of your business, and visitors will judge the quality of your website within seconds. Your ultimate goal should be to retain visitors and generate sales. The wrong landing page design will result…

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PPC 101: Negative Keywords

PPC 101: Negative Keywords

There comes a point on the road to search marketing success where you will find yourself face-to-face with the often misunderstood, never quite appreciated Negative Keyword. While Negative Keywords are a great way to optimize your ad placement in the search results, the mere mention of adding these to an existing campaign is enough to…

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PPC Tools We Like: Yahoo Babelfish & Google Translate

PPC Tools We Like: Yahoo Babelfish & Google Translate

Online advertising is, as we know, a multi-billion dollar industry, and with more and more people flocking to search marketing programs daily, we are in the midst of a modern day “Gold Rush”. Brand marketers now find themselves having to compete with both affiliate marketers and their natural competitors for their keywords. The “little guys”…

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