Category: PPC 101

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When it comes to the world of search marketing, PPC (Pay per Click) marketing and Organic Optimization, or SEO (Search Engine Optimization),are the two prevalent traffic generation methods. They really are more like two sides on the same coin, as PPC and SEO share the same objective of driving search engine traffic to your website. Both methods, however, require very different strategies to obtain advertising success. The PPC advertising model provides businesses with the opportunity to quickly generate traffic for their websites. PPC as a medium offers many positives features including: •Usability –

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Diving into Pay per Click (PPC) advertising can be a daunting task for first time users.  The industry has evolved its own culture of references and terminology that can, to be quite honest, leave most newbies shaking their heads. Page rank,CPC,CPM,impressions,spiders, “Bing” this, “Google” that…the list goes on and on. In our “Pay Per Click 101” series, AskPPCBlog will be shedding light standard PPC terms that users new to paid search are sure to encounter.  Today, we will begin by introducing the staple of paid advertising, the Keyword. What is a “Keyword”? A

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“If you don’t know where you are going, you’ll end up someplace else.” – Yogi Berra This quote, uttered by baseball hall of famer & noted Aflac Insurance pitch man Yogi Berra may deliver the quintessential bit of advice all advertisers need to optimize their online ads.  Mr. Berra, it appears, was a man ahead of his time. Individuals new to advertising often dive in to their marketing endeavors with a fervent passion, launching campaigns for varying products with dreams of dollar signs spurring them on. “Find your product, create your campaign and

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