Category: PPC 101

PPC 101: Intro to PPC versus SEO

PPC 101: Intro to PPC versus SEO

When it comes to the world of search marketing, PPC (Pay per Click) marketing and Organic Optimization, or SEO (Search Engine Optimization),are the two prevalent traffic generation methods. They really are more like two sides on the same coin, as PPC and SEO share the same objective of driving search engine traffic to your website.…

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Pay Per Click 101: The Keyword

Pay Per Click 101: The Keyword

Diving into Pay per Click (PPC) advertising can be a daunting task for first time users.  The industry has evolved its own culture of references and terminology that can, to be quite honest, leave most newbies shaking their heads. Page rank,CPC,CPM,impressions,spiders, “Bing” this, “Google” that…the list goes on and on. In our “Pay Per Click…

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