Category: PPC Programs

The Rise of Programmatic Ad Buying Through Real-Time Bidding & Ad Networks

The Rise of Programmatic Ad Buying Through Real-Time Bidding & Ad Networks

(image via ContentCrossRoads) As an Ad Agency executive, I consistently run into potential clients who are looking to buy media in the display banner ad space. A majority of the potential clients I see are beginners when it comes to display or rich media, and the only thing they know about display ad buying is…

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A Facebook Search Engine: Will We Ever See One?

A Facebook Search Engine: Will We Ever See One?

In the online marketing world, 2013 has ushered in a bevy of updates quicker than you can whisper “AskJeeves”. So far, marketers have been presented with an updated Facebook Graph Search Beta (January 2013) and the pending transition towards Adwords Enhanced Campaigns for all ads on Google. If your head is spinning, you’re likely not…

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Google Enhanced Campaigns –Targeting the Same User on Multiple Devices

Google Enhanced Campaigns –Targeting the Same User on Multiple Devices

It is imperative, as users begin to move seamlessly between multiple devices, that marketers can effectively reach these users on each.  To address this, Google has just launched Google Enhanced Campaigns. What are Google Enhanced Campaigns?  They are Adwords campaigns that will replace your existing campaigns (I am being told that all campaigns will be…

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Remarketing: Hard Sell or Easy Money?

Remarketing: Hard Sell or Easy Money?

Remarketing(or Retargeting) has seen increased conversation on Twitter recently. After viewing a introductory webinar, I Using traditional paid search techniques, marketers have essentially accepted the stance of “It’s ok if 90-95% of my clicks don’t convert”. With Retargeting, marketers have an opportunity to capture a larger share of those bounces. According to Google,“Remarketing lets you show…

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Exclusive Interview with MonkeyWords Founder Jordan Glasner

Exclusive Interview with MonkeyWords Founder Jordan Glasner

While attending Hanapin Marketing’s 1st Annual Hero Conference in mid-April,(a highly recommended conference, by the way), I was able to sit down with MonkeyWords Founder, CEO, and all-around AdWords guru, Mr. Jordan Glasner. Jordan was gracious enough to share a few drinks engage in quality networking and participate in our first ever interview here on…

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