Category: PPC Programs

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(image via ContentCrossRoads) As an Ad Agency executive, I consistently run into potential clients who are looking to buy media in the display banner ad space. A majority of the potential clients I see are beginners when it comes to display or rich media, and the only thing they know about display ad buying is that they want to see their banner ads show up on both desktop and mobile devices, and they want to have the ads shown to their target audience. However, many of those potential clients either cannot afford the

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In the online marketing world, 2013 has ushered in a bevy of updates quicker than you can whisper “AskJeeves”. So far, marketers have been presented with an updated Facebook Graph Search Beta (January 2013) and the pending transition towards Adwords Enhanced Campaigns for all ads on Google. If your head is spinning, you’re likely not alone. All of these changes got me to thinking about the current search ecosystem. Inevitably, I keep coming to the same question. When will Facebook stop kidding themselves and launch a standalone search platform? Sure, the new Graph

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It is imperative, as users begin to move seamlessly between multiple devices, that marketers can effectively reach these users on each.  To address this, Google has just launched Google Enhanced Campaigns. What are Google Enhanced Campaigns?  They are Adwords campaigns that will replace your existing campaigns (I am being told that all campaigns will be upgraded to Enhanced Campaigns no later than June in Adwords – I suggest you look into before then).  These campaigns will allow you to have a “cross device search strategy” without having to build multiple campaigns to target

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Remarketing(or Retargeting) has seen increased conversation on Twitter recently. After viewing a introductory webinar, I Using traditional paid search techniques, marketers have essentially accepted the stance of “It’s ok if 90-95% of my clicks don’t convert”. With Retargeting, marketers have an opportunity to capture a larger share of those bounces. According to Google,“Remarketing lets you show ads to users who’ve previously visited your website as they browse the Web.” Using their platform, you could tag any product page on your site, create an AdWords campaign, and display targeted messages(banners, rich media ads) to visitors

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While attending Hanapin Marketing’s 1st Annual Hero Conference in mid-April,(a highly recommended conference, by the way), I was able to sit down with MonkeyWords Founder, CEO, and all-around AdWords guru, Mr. Jordan Glasner. Jordan was gracious enough to share a few drinks engage in quality networking and participate in our first ever interview here on AskPPCBlog! AskPPC: Thanks for sitting down with us today, Jordan! Can you give our readers some insight into your background? How does Jordan Glasner fit into the Online Marketing/Paid Search ecosystem? Jordan (JG): Even though I’ve been in

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