Category: PPC Programs

Apples and Apples: Comparing Two Display Giants, And What You Can Learn From It

Apples and Apples: Comparing Two Display Giants, And What You Can Learn From It

I was recently browsing through my emails, and noticed an update from one of the discussion groups I follow on SearchEngineWatch (a great resource for pay per click advertising insight, btw). One article, in particular, caught my eye: “The Difference between Google & Yahoo Advertising“, by Gabe Elliot, Director of Sales at Channel Intelligence. Now,…

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Slapped by Google : What Now?

Slapped by Google : What Now?

Let’s start with the facts. Fact #1 – There is no better passive revenue generating source on the market than Google’s Adsense Publisher Program. While the number of “alternatives” seems to increase daily, they lack the overall reach, volume of advertisers, and quality that Adsense delivers. These traits make its use highly desirable. Fact #2…

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