Much is being made of the pending Facebook IPO and what it could ultimately mean for online advertising. While the reach of the Facebook network is unmatched at nearly 1 billion users, there is another “tech” company out there that has the potential to make a serious splash if, or more likely when, they decide to tackle online advertising. Apple, Inc., is currently worth more than $400 billion dollars. They have nearly $100 billion in cash reserves and a history of both innovation and ingenuity. With so many of Apple’s top selling devices
I was recently browsing through my emails, and noticed an update from one of the discussion groups I follow on SearchEngineWatch (a great resource for pay per click advertising insight, btw). One article, in particular, caught my eye: “The Difference between Google & Yahoo Advertising“, by Gabe Elliot, Director of Sales at Channel Intelligence. Now, this wasn’t your typical argument, where visitors and followers posit their ideas, and then champion their beliefs. Instead, Gabe gathered different examples of display ads on both networks, and set them side by side the reader to compare.
Let’s start with the facts. Fact #1 – There is no better passive revenue generating source on the market than Google’s Adsense Publisher Program. While the number of “alternatives” seems to increase daily, they lack the overall reach, volume of advertisers, and quality that Adsense delivers. These traits make its use highly desirable. Fact #2 – It’s not as easy to make money with Adsense as it once was. One of my personal blogs had Adsense enabled for nearly a year and earned an underwhelming $24.35. The blog was updated with new, mostly