Google
PPC

PPC|Phone Tracking & Lead Validation Tips for 2015

PPC is a very measurable form of Internet marketing. Advertisers can collect data to understand exactly how well their campaigns are working, giving them the granular insight they need to continuously improve results. The problem is, many PPC campaigns don’t take advantage of their measurability, which leaves advertisers in the dark about results and unable […]

Continue Reading →

ppc campaign

Crafting an Effective PPC Campaign Offer

Ultimately, the success or failure of a PPC campaign comes down to the quality of the offer. Obviously, a lousy offer won’t generate a lot of sales leads, no matter how proficiently the campaign is executed. So what makes for a good offer? Here are a few of the most important characteristics. A Good Offer […]

Continue Reading →

adsense

Searching for an Alternative to Adsense?

If you are looking to make money with your blog or website, there is a great chance that you’ve already kicked the tires on a Google Adsense account.  For years, Adsense has been the first stop bloggers make on the monetization highway, and with good reason.  Google dominates the industry, and adding their site to […]

Continue Reading →

Chrome Browser Protecting Users from Malicious Attacks

[via Mashable] Google Chrome users can rest easy surfing the web. Chrome browser, one of the safest internet browsers in the industry, just got even more secure as Google has disabled all non-Chrome Web Store extensions. According to Google“Malware can change how browsers work by silently installing extensions on your machine that do things like […]

Continue Reading →

Can Dynamic Text Replacement Change the SEM Game?

Building winning landing pages is tough work for marketers with access to designers. The reality, however, is that most marketers don’t have the resources to have a designer available full time, and find themselves increasingly turning to simpler “plug and go” landing page builders like Marketo, Instapage, Wordstream, and countless others to fill this need. […]

Continue Reading →

3 Quick PPC Ad Writing Tips

Writing ads for your online marketing campaigns is serious business. Marrying the right ad copy with an effective landing page can take you “PPC Zero” to “SEM Rockstar” in short order. Unfortunately for many new marketers, writing the perfect ad remains as intimidating as trying trying to lasso a leprechaun riding bareback on a unicorn […]

Continue Reading →

Mobile Redirect Ads: The Scourge of Internet?

[Source] Unaware of the impact of mobile redirect ads? What you don’t know might be killing your publisher revenue. Generating revenue by serving ads on your website is a tough gig. Those fortunate enough to toe the fine line of requirements presented by Google Adsense can expect to serve top-notch offers from the industry leader. […]

Continue Reading →

AskPPCBlog: Year in Review 2013

The end of 2013 brings with it all of the expected well wishes, resolutions, and recaps. If you know our team, then you know we are sticklers for tradition. In keeping with the spirit of season, AskPPCBlog is happy to present our official 2013 recap, covering all of the comings, goings, and doings. Please check […]

Continue Reading →

Last Minute Tips for Moving the CTR Needle this Holiday Season

This article originally appeared in the December issue of WebsiteMagazine Let’s face facts. We have made it to the December issue of Website Magazine and you find yourself here reading an article providing tips for improving the click through rate (CTR) on your PPC advertising campaigns. This can only lead me to one of three […]

Continue Reading →

online safety

Staying Safe Online this Holiday Season

There was a time years ago when any online activity, be it shopping, browsing, or email, was considered a novelty. Now, with online sales expected to top $600 billion and 6 of 7 Americans currently connected, the need for protecting yourselves on the web has never been greater. With such a huge portion of the […]

Continue Reading →

PPC Chat