Category: Tips and Best Practices

Can Dynamic Text Replacement Change the SEM Game?

Can Dynamic Text Replacement Change the SEM Game?

Building winning landing pages is tough work for marketers with access to designers. The reality, however, is that most marketers don’t have the resources to have a designer available full time, and find themselves increasingly turning to simpler “plug and go” landing page builders like Marketo, Instapage, Wordstream, and countless others to fill this need.…

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Three PPC Ad Writing Tips for the Beginner Marketer

Three PPC Ad Writing Tips for the Beginner Marketer

Crafting a PPC Ad for your online marketing campaigns is serious business. Marrying the right ad copy with an effective landing page can take you “PPC Zero” to “SEM Rockstar” in short order. Unfortunately for many new marketers, writing the perfect Ad remains as intimidating as trying to lasso a leprechaun riding bareback on a…

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AskPPCBlog: Year in Review 2013

AskPPCBlog: Year in Review 2013

The end of 2013 brings with it all of the expected well wishes, resolutions, and recaps. If you know our team, then you know we are sticklers for tradition. In keeping with the spirit of season, AskPPCBlog is happy to present our official 2013 recap, covering all of the comings, goings, and doings. Please check…

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Last Minute Tips for Moving the CTR Needle this Holiday Season

Last Minute Tips for Moving the CTR Needle this Holiday Season

[source] Let’s face facts. You have made it to late December and find yourself searching for tips to improve the click-through rate (CTR) on your PPC advertising campaigns. This can only lead me to one of three conclusions: a) You are incredibly late to the party and looking to launch your last-minute holiday campaigns before…

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