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Mobile First Strategy

If you are reading this blog, I do not have to tell you how important it is to make mobile a top priority for your company and/or your clients. The numbers are staggering. According to an eMarketer report mobile ad spend for 2012 is expected to top $4 Billion in the U.S. alone. While this […]

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Surviving the 2nd Tier: A/B Testing and 7Search

The online marketing industry, bringing in billions of dollars yearly, is comparable to the California Gold Rush of the 1850’s.  Novice marketers flood the “wild west” of the Internet with their offers in hopes of striking it rich, but too often their ventures turn out to be fool’s gold. It all seems simple enough. The […]

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Affiliate Marketers, Get to Know Misspellings (again)

Affiliate Marketers constitute an industry that, according to Search Marketing Standard “is predicted to reach $4 billion by 2014, increasing at a compound annual growth rate of 16% from 2009 through 2014” in the United States alone. With so much money changing hands, a new program seemingly launches every week. Competition is fierce. While programs […]

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Prospecting Online Forums Like a Boss

Getting an online business off the ground can be a daunting task for even the most experienced marketing veteran. The quickest option for generating sales, paid search, requires a dedicated budget and can prove costly if left to an inexperienced marketer. Search engine optimization is option 1A, but, as recent history shows, requires constant maintenance […]

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linkedin advanced search

LinkedIn, Part 2: Advanced Search Options

Today, in the second part of my series on how LinkedIn can help our reader’s businesses, we are going to discuss it’s Advanced People Search options. Special thanks to Kevin Knebl’s excellent Webinar which helped introduce me to its powerful functionality. LinkedIn’s Advanced People Search delivers a robust, targeted search experience. The purpose for such […]

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LinkedIn: Your Cool New Prospecting Tool

LinkedIn is really cool. I have been learning a lot about this professional networking database as of late, and have been really surprised by the system and its uses. I was toying with the idea of leveraging the information and connectivity on the site for the purpose of gaining new business leads. As I progressed […]

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Pinterest: A One Stop Advertising Campaign for Your Business?

I’ve taken some time recently to test everyone’s favorite online cork-board, Pinterest. The goal was to learn how this how this hot new network can be useful to an online marketer, and we have some interesting observations to share. Pinterest sells lifestyles and dreams. It really is as simple as that. There is a great […]

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Apples and Apples: Comparing Two Display Giants, And What You Can Learn From It

I was recently browsing through my emails, and noticed an update from one of the discussion groups I follow on SearchEngineWatch (a great resource for pay per click advertising insight, btw). One article, in particular, caught my eye: “The Difference between Google & Yahoo Advertising“, by Gabe Elliot, Director of Sales at Channel Intelligence. Now, […]

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Going Viral: A Cheatsheet [infographic]

Going viral with a video or ad campaign is the marketing equivalent of striking gold. In this day of increased video marketing, it is also just as rare. While there really is no foolproof plan to create a viral video, our friends over at Kissmetrics Marketing Blog have put out an infographic on some best […]

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How Google AdWords Really Work [infographic]

“Fun is winning, and winning is fun.” – Ozzie Guillen No truer words have ever been spoken, and win it comes to search marketing, you aren’t “winning” unless your are succeeding with Google AdWords. Check out this infographic, provided by Pulp Media, explaining how Google AdWords works, and why you should care. Infographic by Pulpmedia […]

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