Homepage design is a crucial element in developing a successful online business. Our friends over at KISSMETRICSblog provide an excellent infographic on the elements required to put your organizations best face forward. Check it out: ++ Click Image to Enlarge ++Source: The Anatomy of an Effective Homepage Infographic [via KISSMETRICSblog]
Online advertising is, as we know, a multi-billion dollar industry, and with more and more people flocking to search marketing programs daily, we are in the midst of a modern day “Gold Rush”. Brand marketers now find themselves having to compete with both affiliate marketers and their natural competitors for their keywords. The “little guys” just getting started are facing a market that is over saturated in many top verticals in one of the top markets, United States. Even the smallest search engine is sure to have a full compliment of paid advertisers
Every search marketer comes to that point managing a tough campaign where answers are hard to come by. Using best practices results in a campaign that is both fully optimized and, ultimately, tapped out. Where, then, do you turn when your client decides “I want more”? It is an unenviable position to be in. One tool we have found (and often use) which provides a boost to “maxed out” campaigns is the PPC Blog Keyword Typos Generator. Now, advertising keyword misspellings is certainly one of the oldest strategies to purchasing affordable keyword traffic.
“With so much of our personal information tied into online activity, how many of us actually take the time to update our accounts regularly?” This thought weighed heavily on my mind after many of our readers recently presented numerous examples where their PPC accounts had been hacked. In one, the account had been compromised and used by the hackers to drive traffic to another search engine. These cyber-criminals were able to crack the reader’s password and add another authorized “user” to their account. This “new” user then proceeded to ring up more than
“If you don’t know where you are going, you’ll end up someplace else.” – Yogi Berra This quote, uttered by baseball hall of famer & noted Aflac Insurance pitch man Yogi Berra may deliver the quintessential bit of advice all advertisers need to optimize their online ads. Mr. Berra, it appears, was a man ahead of his time. Individuals new to advertising often dive in to their marketing endeavors with a fervent passion, launching campaigns for varying products with dreams of dollar signs spurring them on. “Find your product, create your campaign and