Every search marketer comes to that point managing a tough campaign where answers are hard to come by. Using best practices results in a campaign that is both fully optimized and, ultimately, tapped out. Where, then, do you turn when your client decides “I want more”? It is an unenviable position to be in. One tool we have found (and often use) which provides a boost to “maxed out” campaigns is the PPC Blog Keyword Typos Generator. Now, advertising keyword misspellings is certainly one of the oldest strategies to purchasing affordable keyword traffic.

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 Google AdWords recently announced a new level of reporting for their paid search customers: Top versus Side Ad Performance Segmentation. This feature allows AdWords advertisers to compare the performance of their offers when they occupy the top position for a keyword above the organic results versus when they occupy the same position for sponsored ads shown to the right of the organic results. The distinction between these two sets of data is important because of an increased number of first position clicks received when the top position ads are found above, as opposed

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The ‘boys in blue” over at Facebook seem to be pretty keen on tinkering these days. Whether these changes can be attributed to the new Google Plus challenge, or simply a freshening, I think everyone can agree on one thing…     This, dear Facebook, is not an improvement on the chat feature. It is a very odd, slightly annoying upgrade that does not add much to the user experience. While your users with poor eyesight might applaud this change, making it pop up each time you consider chatting is going to ensure

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“If you don’t know where you are going, you’ll end up someplace else.” – Yogi Berra This quote, uttered by baseball hall of famer & noted Aflac Insurance pitch man Yogi Berra may deliver the quintessential bit of advice all advertisers need to optimize their online ads.  Mr. Berra, it appears, was a man ahead of his time. Individuals new to advertising often dive in to their marketing endeavors with a fervent passion, launching campaigns for varying products with dreams of dollar signs spurring them on. “Find your product, create your campaign and

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