Google

Mobile Redirect Ads: The Scourge of Internet?

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[Source] Unaware of the impact of mobile redirect ads? What you don’t know might be killing your publisher revenue. Generating revenue by serving ads on your website is a tough gig. Those fortunate enough to toe the fine line of requirements presented by Google Adsense can expect to serve top-notch offers from the industry leader. […]

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AskPPCBlog: Year in Review 2013

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The end of 2013 brings with it all of the expected well wishes, resolutions, and recaps. If you know our team, then you know we are sticklers for tradition. In keeping with the spirit of season, AskPPCBlog is happy to present our official 2013 recap, covering all of the comings, goings, and doings. Please check […]

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Hands On: 7Search Integrates Display & Search Platforms

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For users of the 7Search Advertising Platform, Christmas has come early this year. Due to overwhelming feedback from their clients, the team at 7Search has introduced new integration between the previously standalone Display and Advertising platforms. Now, users can sync and access both accounts via the familiar PPC account dashboard: (click to enlarge) This new […]

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bing ads

Whoa…Slow Down, Bing Ads!

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It’s been said that when “You miss a day, you miss alot”. Admittedly, a few months have passed I last logged in to my Bing advertising account, but it appears that “alot” is an understatement. Microsoft is once again following the lead of Google by implementing the “one password to rule them all” requirement to […]

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Last Minute Tips for Moving the CTR Needle this Holiday Season

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This article originally appeared in the December issue of WebsiteMagazine Let’s face facts. We have made it to the December issue of Website Magazine and you find yourself here reading an article providing tips for improving the click through rate (CTR) on your PPC advertising campaigns. This can only lead me to one of three […]

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AskPPC at AD:Tech NYC!

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The AskPPC team is back in the office, fresh off our visit to “The Big Apple” attending AD:Tech NYC! We were able to spend 3 full days in Manhattan, visiting the various booths and connecting with old friends. If you’ve never been to an AD:Tech show, let us start by stating the obvious: it’s massive! […]

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online safety

Staying Safe Online this Holiday Season

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There was a time years ago when any online activity, be it shopping, browsing, or email, was considered a novelty. Now, with online sales expected to top $600 billion and 6 of 7 Americans currently connected, the need for protecting yourselves on the web has never been greater. With such a huge portion of the […]

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7Search Display

Exclusive Hands On with 7Search Display Ads

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[image via EsellerMedia] In the month of November, AskPPCBlog is proud to present exclusive “hands on” reviews of the new 7Search Display Advertising & Publisher network. Join us as we review the ins and outs of the advertising platform, providing tips and tricks on how to best utilize the Banner, Text Ad, and Interstitial advertising […]

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Search Giant Google Turns 15

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Online search giant Google is celebrating it’s 15th anniversary this month, releasing an updated Chrome browser featuring an embedded search bar and apps functionality, improvements to their Knowledge Graph, an updated design for mobile search results, a pending upgrade to their search algorithm (codename: Hummingbird), and, of course, the much anticipated 15th birthday “doodle”: The […]

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real-time bidding

The Rise of Programmatic Ad Buying Through Real-Time Bidding & Ad Networks

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(image via ContentCrossRoads) As an Ad Agency executive, I consistently run into potential clients who are looking to buy media in the display banner ad space. A majority of the potential clients I see are beginners when it comes to display or rich media, and the only thing they know about display ad buying is […]

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