Bit.ly Accounts Compromised

Bit.ly Accounts Compromised

As Bit.ly users who fired up their emails this morning already know, the link shortening service has been compromised. According to a letter from CEO Mark Josephson on their blog “We have reason to believe that Bitly account credentials have been compromised; specifically, users’ email addresses, encrypted passwords, API keys and OAuth tokens. We have…

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Can Dynamic Text Replacement Change the SEM Game?

Can Dynamic Text Replacement Change the SEM Game?

Building winning landing pages is tough work for marketers with access to designers. The reality, however, is that most marketers don’t have the resources to have a designer available full time, and find themselves increasingly turning to simpler “plug and go” landing page builders like Marketo, Instapage, Wordstream, and countless others to fill this need.…

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Three PPC Ad Writing Tips for the Beginner Marketer

Three PPC Ad Writing Tips for the Beginner Marketer

Crafting a PPC Ad for your online marketing campaigns is serious business. Marrying the right ad copy with an effective landing page can take you “PPC Zero” to “SEM Rockstar” in short order. Unfortunately for many new marketers, writing the perfect Ad remains as intimidating as trying to lasso a leprechaun riding bareback on a…

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