The end of 2013 brings with it all of the expected well wishes, resolutions, and recaps. If you know our team, then you know we are sticklers for tradition. In keeping with the spirit of season, AskPPCBlog is happy to present our official 2013 recap, covering all of the comings, goings, and doings. Please check out some of top articles from this year and know that we look forward to contributing even more in 2014! Surviving the 2nd Tier: A/B Testing & 7Search (January) – Make the most of our favorite 2nd tier

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It’s been said that when “You miss a day, you miss alot”. Admittedly, a few months have passed I last logged in to my Bing advertising account, but it appears that “alot” is an understatement. Microsoft is once again following the lead of Google by implementing the “one password to rule them all” requirement to the Bing ads platform: This is a curious move by Microsoft, forcing advertisers who may have no interest in their other services to sign up for an additional account in order to spend money with them. While we

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This article originally appeared in the December issue of WebsiteMagazine Let’s face facts. We have made it to the December issue of Website Magazine and you find yourself here reading an article providing tips for improving the click through rate (CTR) on your PPC advertising campaigns. This can only lead me to one of three conclusions: a) You are late to the party and looking to launch your last-minute holiday campaigns before it is too late. b) Your campaigns have been running this season but could use a boost to help get you

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The AskPPC team is back in the office, fresh off our visit to “The Big Apple” attending AD:Tech NYC! We were able to spend 3 full days in Manhattan, visiting the various booths and connecting with old friends. If you’ve never been to an AD:Tech show, let us start by stating the obvious: it’s massive! The expo floor had literally hundreds of booths promoting all things online marketing, and every marketer looking for an advantage needs to attend this show at least once in their lives. Ad:Tech NYC continues to be one of

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There was a time years ago when any online activity, be it shopping, browsing, or email, was considered a novelty. Now, with online sales expected to top $600 billion and 6 of 7 Americans currently connected, the need for protecting yourselves on the web has never been greater. With such a huge portion of the population performing day-to-day tasks online, the internet is a breeding ground for fraud. Take the recent incident with social scheduling tool Buffer. The service was hacked this past weekend,, with compromised accounts being used to blast weight loss

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