Tag: 7search

Can Dynamic Text Replacement Change the SEM Game?

Can Dynamic Text Replacement Change the SEM Game?

Building winning landing pages is tough work for marketers with access to designers. The reality, however, is that most marketers don’t have the resources to have a designer available full time, and find themselves increasingly turning to simpler “plug and go” landing page builders like Marketo, Instapage, Wordstream, and countless others to fill this need.…

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Keyword Bidding, Blindfold Optional

Keyword Bidding, Blindfold Optional

A Search Marketer’s Twitter stream is a bit like a bowl of alphabet soup; chock full of acronyms like CTR, ROI, CPM, CPA and of course PPC and CPC. These acronyms run the gamut of paid advertising, and, rightfully so, are on the lips of every search marketing “expert”.  A topic we  feel rarely receives…

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