Tag: 7search

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Building winning landing pages is tough work for marketers with access to designers. The reality, however, is that most marketers don’t have the resources to have a designer available full time, and find themselves increasingly turning to simpler “plug and go” landing page builders like Marketo, Instapage, Wordstream, and countless others to fill this need. Unbounce, another key player in the “plug and go” landing page building space, recently launched what could be a game changer in the SEM world with their Dynamic Text Replacement feature. How it works (in a nutshell): Build

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A Search Marketer’s Twitter stream is a bit like a bowl of alphabet soup; chock full of acronyms like CTR, ROI, CPM, CPA and of course PPC and CPC. These acronyms run the gamut of paid advertising, and, rightfully so, are on the lips of every search marketing “expert”.  A topic we  feel rarely receives the attention is merits is the blind bidding processes employed by the majority of  search networks. Blind bidding is sort of like driving with your eyes closed. It is never recommended and, no matter how well you know

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