Tag: adwords

Can Dynamic Text Replacement Change the SEM Game?

Can Dynamic Text Replacement Change the SEM Game?

Building winning landing pages is tough work for marketers with access to designers. The reality, however, is that most marketers don’t have the resources to have a designer available full time, and find themselves increasingly turning to simpler “plug and go” landing page builders like Marketo, Instapage, Wordstream, and countless others to fill this need.…

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Is Google’s New Conversion Optimizer Worth the Effort?

Is Google’s New Conversion Optimizer Worth the Effort?

Google’s Support Team gets a bad rap. While critics pan them for being tough to reach, I must admit that my interactions have been pleasant, professional, and, most importantly, effective. “See a problem, fix the problem” has been the outcome each time, with prompt replies to my issues. Today I even received a followup from…

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How Google AdWords Really Work [infographic]

How Google AdWords Really Work [infographic]

“Fun is winning, and winning is fun.” – Ozzie Guillen No truer words have ever been spoken, and win it comes to search marketing, you aren’t “winning” unless your are succeeding with Google AdWords. Check out this infographic, provided by Pulp Media, explaining how Google AdWords works, and why you should care. Infographic by Pulpmedia…

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Are You Ready for PPC on Cruise Control?

Are You Ready for PPC on Cruise Control?

Team Google is at it again. ¬†In their unending quest to capture your hard earned advertising dollar, Google is launching AdWords Express, your one-stop shop for local search marketing. ¬†According to the Adwords Blog, “AdWords Express is designed to help local businesses that aren’t already AdWords advertisers create effective campaigns…you can create and run an…

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