Tag: adwords

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Building winning landing pages is tough work for marketers with access to designers. The reality, however, is that most marketers don’t have the resources to have a designer available full time, and find themselves increasingly turning to simpler “plug and go” landing page builders like Marketo, Instapage, Wordstream, and countless others to fill this need. Unbounce, another key player in the “plug and go” landing page building space, recently launched what could be a game changer in the SEM world with their Dynamic Text Replacement feature. How it works (in a nutshell): Build

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Google’s Support Team gets a bad rap. While critics pan them for being tough to reach, I must admit that my interactions have been pleasant, professional, and, most importantly, effective. “See a problem, fix the problem” has been the outcome each time, with prompt replies to my issues. Today I even received a followup from one of their team members that one of their specialists had taken the time to review some of the accounts I manage and offer some tips to help improve their performance. I have to give credit where it

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“Fun is winning, and winning is fun.” – Ozzie Guillen No truer words have ever been spoken, and win it comes to search marketing, you aren’t “winning” unless your are succeeding with Google AdWords. Check out this infographic, provided by Pulp Media, explaining how Google AdWords works, and why you should care. Infographic by Pulpmedia Online Marketing

Team Google is at it again. ¬†In their unending quest to capture your hard earned advertising dollar, Google is launching AdWords Express, your one-stop shop for local search marketing. ¬†According to the Adwords Blog, “AdWords Express is designed to help local businesses that aren’t already AdWords advertisers create effective campaigns…you can create and run an online campaign from start to finish in just a few clicks”. There’s even a cutesy video to help get users excited about the product: The service promises to simplify the PPC process for local business by getting their

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