Tag: featured

Crafting an Effective PPC Campaign Offer

Crafting an Effective PPC Campaign Offer

Ultimately, the success or failure of a PPC campaign comes down to the quality of the offer. Obviously, a lousy offer won’t generate a lot of sales leads, no matter how proficiently the campaign is executed. So what makes for a good offer? Here are a few of the most important characteristics. A Good Offer…

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Google Chrome Browser Protecting Users from Malicious Attacks

Google Chrome Browser Protecting Users from Malicious Attacks

[source] Google Chrome browser users can rest easy surfing the web. Chrome browser, one of the safest internet browsers in the industry, just got even more secure as Google has disabled all non-Chrome Web Store extensions. According to Google“Malware can change how browsers work by silently installing extensions on your machine that do things like…

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Bit.ly Accounts Compromised

Bit.ly Accounts Compromised

As Bit.ly users who fired up their emails this morning already know, the link shortening service has been compromised. According to a letter from CEO Mark Josephson on their blog “We have reason to believe that Bitly account credentials have been compromised; specifically, users’ email addresses, encrypted passwords, API keys and OAuth tokens. We have…

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Can Dynamic Text Replacement Change the SEM Game?

Can Dynamic Text Replacement Change the SEM Game?

Building winning landing pages is tough work for marketers with access to designers. The reality, however, is that most marketers don’t have the resources to have a designer available full time, and find themselves increasingly turning to simpler “plug and go” landing page builders like Marketo, Instapage, Wordstream, and countless others to fill this need.…

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