Tag: free ppc tips

Crafting an Effective PPC Campaign Offer

Crafting an Effective PPC Campaign Offer

Ultimately, the success or failure of a PPC campaign comes down to the quality of the offer. Obviously, a lousy offer won’t generate a lot of sales leads, no matter how proficiently the campaign is executed. So what makes for a good offer? Here are a few of the most important characteristics. A Good Offer…

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Last Minute Tips for Moving the CTR Needle this Holiday Season

Last Minute Tips for Moving the CTR Needle this Holiday Season

[source] Let’s face facts. You have made it to late December and find yourself searching for tips to improve the click-through rate (CTR) on your PPC advertising campaigns. This can only lead me to one of three conclusions: a) You are incredibly late to the party and looking to launch your last-minute holiday campaigns before…

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PPC 101: Negative Keywords

PPC 101: Negative Keywords

There comes a point on the road to search marketing success where you will find yourself face-to-face with the often misunderstood, never quite appreciated Negative Keyword. While Negative Keywords are a great way to optimize your ad placement in the search results, the mere mention of adding these to an existing campaign is enough to…

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