It is imperative, as users begin to move seamlessly between multiple devices, that marketers can effectively reach these users on each. To address this, Google has just launched Google Enhanced Campaigns. What are Google Enhanced Campaigns? They are Adwords campaigns that will replace your existing campaigns (I am being told that all campaigns will be…
In our continuing PPC 101 series, we are exploring the staple of paid search optimization: the Search Query Report. This report is the key to learning which keywords or phrases surfers use to trigger your ads in the SERPS. This tool is powerful and the report will assist you in: Finding new keywords Identifying potential…
Google’s Support Team gets a bad rap. While critics pan them for being tough to reach, I must admit that my interactions have been pleasant, professional, and, most importantly, effective. “See a problem, fix the problem” has been the outcome each time, with prompt replies to my issues. Today I even received a followup from…
“Fun is winning, and winning is fun.” – Ozzie Guillen No truer words have ever been spoken, and win it comes to search marketing, you aren’t “winning” unless your are succeeding with Google AdWords. Check out this infographic, provided by Pulp Media, explaining how Google AdWords works, and why you should care. Infographic by Pulpmedia…
Team Google is at it again. In their unending quest to capture your hard earned advertising dollar, Google is launching AdWords Express, your one-stop shop for local search marketing. According to the Adwords Blog, “AdWords Express is designed to help local businesses that aren’t already AdWords advertisers create effective campaigns…you can create and run an…