Tag: keywords

PPC 101: Keyword Relevancy

PPC 101: Keyword Relevancy

In today’s edition of PPC 101, I’d like to take some time to discuss Keyword relevancy and how it is pivotal to creating a successful campaign. A common misstep among new advertiser is the rationale they use for the keywords they choose. Many believe high volume keywords + high volume traffic = high volume conversions,…

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Pay Per Click 101: The Keyword

Pay Per Click 101: The Keyword

Diving into Pay per Click (PPC) advertising can be a daunting task for first time users. ┬áThe industry has evolved its own culture of references and terminology that can, to be quite honest, leave most newbies shaking their heads. Page rank,CPC,CPM,impressions,spiders, “Bing” this, “Google” that…the list goes on and on. In our “Pay Per Click…

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