Tag: matt umbro

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Once upon a time, there was a wet-behind-the-ears young marketer, (we’ll call him “This Guy”), who was handed management of his companies PPC advertising activities…ALL OF THEM…after the previous SEO/SEM manager rode off into the sunset. Always up for a challenge, “This Guy” quickly found that while having the freedom to test different strategies was nice, getting advice from a team of (at the time) one made for some frustrating moments. This is where Matt Umbro and #PPCCHAT (hosted every Tuesday on Twitter at noon US Eastern time; site here) changed the game.

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