Tag: online advertising advice

LinkedIn: Your Cool New Prospecting Tool

LinkedIn: Your Cool New Prospecting Tool

LinkedIn is really cool. I have been learning a lot about this professional networking database as of late, and have been really surprised by the system and its uses. I was toying with the idea of leveraging the information and connectivity on the site for the purpose of gaining new business leads. As I progressed…

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Pinterest: A One Stop Advertising Campaign for Your Business?

Pinterest: A One Stop Advertising Campaign for Your Business?

I’ve taken some time recently to test everyone’s favorite online cork-board, Pinterest. The goal was to learn how this how this hot new network can be useful to an online marketer, and we have some interesting observations to share. Pinterest sells lifestyles and dreams. It really is as simple as that. There is a great…

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PPC 101: Negative Keywords

PPC 101: Negative Keywords

There comes a point on the road to search marketing success where you will find yourself face-to-face with the often misunderstood, never quite appreciated Negative Keyword. While Negative Keywords are a great way to optimize your ad placement in the search results, the mere mention of adding these to an existing campaign is enough to…

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