Tag: pay per click 101

Crafting an Effective PPC Campaign Offer

Crafting an Effective PPC Campaign Offer

Ultimately, the success or failure of a PPC campaign comes down to the quality of the offer. Obviously, a lousy offer won’t generate a lot of sales leads, no matter how proficiently the campaign is executed. So what makes for a good offer? Here are a few of the most important characteristics. A Good Offer…

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Apples and Apples: Comparing Two Display Giants, And What You Can Learn From It

Apples and Apples: Comparing Two Display Giants, And What You Can Learn From It

I was recently browsing through my emails, and noticed an update from one of the discussion groups I follow on SearchEngineWatch (a great resource for pay per click advertising insight, btw). One article, in particular, caught my eye: “The Difference between Google & Yahoo Advertising“, by Gabe Elliot, Director of Sales at Channel Intelligence. Now,…

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PPC 101 – Tips for Quality Landing Pages

PPC 101 – Tips for Quality Landing Pages

Landing pages are one of the most under-appreciated components to a successful search marketing campaign. The landing page really creates first lasting impression of your business, and visitors will judge the quality of your website within seconds. Your ultimate goal should be to retain visitors and generate sales. The wrong landing page design will result…

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Pay Per Click 101: The Keyword

Pay Per Click 101: The Keyword

Diving into Pay per Click (PPC) advertising can be a daunting task for first time users.  The industry has evolved its own culture of references and terminology that can, to be quite honest, leave most newbies shaking their heads. Page rank,CPC,CPM,impressions,spiders, “Bing” this, “Google” that…the list goes on and on. In our “Pay Per Click…

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