Ultimately, the success or failure of a PPC campaign comes down to the quality of the offer. Obviously, a lousy offer won’t generate a lot of sales leads, no matter how proficiently the campaign is executed. So what makes for a good offer? Here are a few of the most important characteristics. A Good Offer Is Simple Everybody understands “One free with an order of 10.” But once strings are attached – must be a new customer, items cannot be combined, only valid for PayPal customers, etc. – you’ve gone from reeling customers
I was recently browsing through my emails, and noticed an update from one of the discussion groups I follow on SearchEngineWatch (a great resource for pay per click advertising insight, btw). One article, in particular, caught my eye: “The Difference between Google & Yahoo Advertising“, by Gabe Elliot, Director of Sales at Channel Intelligence. Now, this wasn’t your typical argument, where visitors and followers posit their ideas, and then champion their beliefs. Instead, Gabe gathered different examples of display ads on both networks, and set them side by side the reader to compare.
Landing pages are one of the most under-appreciated components to a successful search marketing campaign. The landing page really creates first lasting impression of your business, and visitors will judge the quality of your website within seconds. Your ultimate goal should be to retain visitors and generate sales. The wrong landing page design will result in increased site abandonment, and, ultimately, higher costs per lead. In my day to day work with clients I have come to realize one glaring trust: most people get this dreadfully wrong! Please, help us to stop the
Diving into Pay per Click (PPC) advertising can be a daunting task for first time users. The industry has evolved its own culture of references and terminology that can, to be quite honest, leave most newbies shaking their heads. Page rank,CPC,CPM,impressions,spiders, “Bing” this, “Google” that…the list goes on and on. In our “Pay Per Click 101” series, AskPPCBlog will be shedding light standard PPC terms that users new to paid search are sure to encounter. Today, we will begin by introducing the staple of paid advertising, the Keyword. What is a “Keyword”? A
“If you don’t know where you are going, you’ll end up someplace else.” – Yogi Berra This quote, uttered by baseball hall of famer & noted Aflac Insurance pitch man Yogi Berra may deliver the quintessential bit of advice all advertisers need to optimize their online ads. Mr. Berra, it appears, was a man ahead of his time. Individuals new to advertising often dive in to their marketing endeavors with a fervent passion, launching campaigns for varying products with dreams of dollar signs spurring them on. “Find your product, create your campaign and