Tag: pay per click advertising

Phone Tracking & Lead Validation Tips for PPC

Phone Tracking & Lead Validation Tips for PPC

Pay per Click, or PPC, advertising is a very measurable form of Internet marketing. Advertisers can collect data to understand exactly how well their campaigns are working, giving them the granular insight they need to continuously improve results. The problem is, many PPC campaigns don’t take advantage of their measurability, which leaves advertisers in the…

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