Tag: pay per click advertising

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Pay per Click, or PPC, advertising is a very measurable form of Internet marketing. Advertisers can collect data to understand exactly how well their campaigns are working, giving them the granular insight they need to continuously improve results. The problem is, many PPC campaigns don’t take advantage of their measurability, which leaves advertisers in the dark about results and unable to improve their campaigns. Most of these problems stem from sloppy campaign tracking and slipshod sales lead validation. Let’s take a brief look at each. There’s phone tracking, and then there’s phone tracking

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