Tag: ppc 101

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Pay per Click, or PPC, advertising is a very measurable form of Internet marketing. Advertisers can collect data to understand exactly how well their campaigns are working, giving them the granular insight they need to continuously improve results. The problem is, many PPC campaigns don’t take advantage of their measurability, which leaves advertisers in the dark about results and unable to improve their campaigns. Most of these problems stem from sloppy campaign tracking and slipshod sales lead validation. Let’s take a brief look at each. There’s phone tracking, and then there’s phone tracking

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Ultimately, the success or failure of a PPC campaign comes down to the quality of the offer. Obviously, a lousy offer won’t generate a lot of sales leads, no matter how proficiently the campaign is executed. So what makes for a good offer? Here are a few of the most important characteristics. A Good Offer Is Simple Everybody understands “One free with an order of 10.” But once strings are attached – must be a new customer, items cannot be combined, only valid for PayPal customers, etc. – you’ve gone from reeling customers

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In our continuing PPC 101 series, we are exploring the staple of paid search optimization: the Search Query Report. This report is the key to learning which keywords or phrases surfers use to trigger your ads in the SERPS. This tool is powerful and the report will assist you in: Finding new keywords Identifying potential Negative keywords Determining the correct extended match your keywords (Broad, exact or phrase). Let’s say, for example, that you are an online jeweler running a campaign dedicated to engagement/wedding rings. You choose the following three keywords to test

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As someone new to online advertising, I have arrived at a troubling truth: there are seemingly a million different acronyms that sum up everything! CPC meet CTR. SEO meet PPC. ROI…everyone’s worried about their ROI! OMG!!! One term referenced quite often is SERP (Search Engine Result Page) What are SERPs? In short, they are list of web pages that populate when you type in a keyword. The SERP features both sponsored (paid) and organic (free) listings. In the image above, the sponsored results (in red) occupy the more prominent positions on the results

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There comes a point on the road to search marketing success where you will find yourself face-to-face with the often misunderstood, never quite appreciated Negative Keyword. While Negative Keywords are a great way to optimize your ad placement in the search results, the mere mention of adding these to an existing campaign is enough to cause many an advertiser to roll their eyes inward. For many, adding Negative Keywords is an idea that sounds good in theory, but is increasingly frustrating in practice. It doesn’t have to be. In today’s edition of PPC

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