Tag: ppc 101

PPC 101: Intro to PPC versus SEO

PPC 101: Intro to PPC versus SEO

When it comes to the world of search marketing, PPC (Pay per Click) marketing and Organic Optimization, or SEO (Search Engine Optimization),are the two prevalent traffic generation methods. They really are more like two sides on the same coin, as PPC and SEO share the same objective of driving search engine traffic to your website.…

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