Tag: ppc tips

Crafting an Effective PPC Campaign Offer

Crafting an Effective PPC Campaign Offer

Ultimately, the success or failure of a PPC campaign comes down to the quality of the offer. Obviously, a lousy offer won’t generate a lot of sales leads, no matter how proficiently the campaign is executed. So what makes for a good offer? Here are a few of the most important characteristics. A Good Offer…

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Three PPC Ad Writing Tips for the Beginner Marketer

Three PPC Ad Writing Tips for the Beginner Marketer

Crafting a PPC Ad for your online marketing campaigns is serious business. Marrying the right ad copy with an effective landing page can take you “PPC Zero” to “SEM Rockstar” in short order. Unfortunately for many new marketers, writing the perfect Ad remains as intimidating as trying to lasso a leprechaun riding bareback on a…

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Last Minute Tips for Moving the CTR Needle this Holiday Season

Last Minute Tips for Moving the CTR Needle this Holiday Season

This article originally appeared in the December issue of WebsiteMagazine Let’s face facts. We have made it to the December issue of Website Magazine and you find yourself here reading an article providing tips for improving the click through rate (CTR) on your PPC advertising campaigns. This can only lead me to one of three…

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Prospecting Online Forums Like a Boss

Prospecting Online Forums Like a Boss

Getting an online business off the ground can be a daunting task for even the most experienced marketing veteran. The quickest option for generating sales, paid search, requires a dedicated budget and can prove costly if left to an inexperienced marketer. Search engine optimization is option 1A, but, as recent history shows, requires constant maintenance…

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PPC 101 – Tips for Quality Landing Pages

PPC 101 – Tips for Quality Landing Pages

Landing pages are one of the most under-appreciated components to a successful search marketing campaign. The landing page really creates first lasting impression of your business, and visitors will judge the quality of your website within seconds. Your ultimate goal should be to retain visitors and generate sales. The wrong landing page design will result…

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