Tag: ppc tips

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Ultimately, the success or failure of a PPC campaign comes down to the quality of the offer. Obviously, a lousy offer won’t generate a lot of sales leads, no matter how proficiently the campaign is executed. So what makes for a good offer? Here are a few of the most important characteristics. A Good Offer Is Simple Everybody understands “One free with an order of 10.” But once strings are attached – must be a new customer, items cannot be combined, only valid for PayPal customers, etc. – you’ve gone from reeling customers

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Crafting a PPC Ad for your online marketing campaigns is serious business. Marrying the right ad copy with an effective landing page can take you “PPC Zero” to “SEM Rockstar” in short order. Unfortunately for many new marketers, writing the perfect Ad remains as intimidating as trying to lasso a leprechaun riding bareback on a unicorn while carrying a pot of gold.  Or something like that. 🙂 Here are few simple suggestions to help you create effective, winning ads for your online marketing campaigns. Capture the visit, close the client, and win the

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This article originally appeared in the December issue of WebsiteMagazine Let’s face facts. We have made it to the December issue of Website Magazine and you find yourself here reading an article providing tips for improving the click through rate (CTR) on your PPC advertising campaigns. This can only lead me to one of three conclusions: a) You are late to the party and looking to launch your last-minute holiday campaigns before it is too late. b) Your campaigns have been running this season but could use a boost to help get you

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Getting an online business off the ground can be a daunting task for even the most experienced marketing veteran. The quickest option for generating sales, paid search, requires a dedicated budget and can prove costly if left to an inexperienced marketer. Search engine optimization is option 1A, but, as recent history shows, requires constant maintenance due to updates pushed through by Google. These Penguin and Panda updates have caused SEOs worldwide to develop an overwhelming fear of cutesy animals. Social media? While popular, many critics openly wonder if advertising on platforms where users

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Landing pages are one of the most under-appreciated components to a successful search marketing campaign. The landing page really creates first lasting impression of your business, and visitors will judge the quality of your website within seconds. Your ultimate goal should be to retain visitors and generate sales. The wrong landing page design will result in increased site abandonment, and, ultimately, higher costs per lead. In my day to day work with clients I have come to realize one glaring trust: most people get this dreadfully wrong! Please, help us to stop the

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