Tag: ppc tools

Can Dynamic Text Replacement Change the SEM Game?

Can Dynamic Text Replacement Change the SEM Game?

Building winning landing pages is tough work for marketers with access to designers. The reality, however, is that most marketers don’t have the resources to have a designer available full time, and find themselves increasingly turning to simpler “plug and go” landing page builders like Marketo, Instapage, Wordstream, and countless others to fill this need.…

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Affiliate Marketers, Get to Know Misspellings (again)

Affiliate Marketers, Get to Know Misspellings (again)

Affiliate Marketers constitute an industry that, according to Search Marketing Standard “is predicted to reach $4 billion by 2014, increasing at a compound annual growth rate of 16% from 2009 through 2014” in the United States alone. With so much money changing hands, a new program seemingly launches every week. Competition is fierce. While programs…

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Remarketing: Hard Sell or Easy Money?

Remarketing: Hard Sell or Easy Money?

Remarketing(or Retargeting) has seen increased conversation on Twitter recently. After viewing a introductory webinar, I Using traditional paid search techniques, marketers have essentially accepted the stance of “It’s ok if 90-95% of my clicks don’t convert”. With Retargeting, marketers have an opportunity to capture a larger share of those bounces. According to Google,“Remarketing lets you show…

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Is Google’s New Conversion Optimizer Worth the Effort?

Is Google’s New Conversion Optimizer Worth the Effort?

Google’s Support Team gets a bad rap. While critics pan them for being tough to reach, I must admit that my interactions have been pleasant, professional, and, most importantly, effective. “See a problem, fix the problem” has been the outcome each time, with prompt replies to my issues. Today I even received a followup from…

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PPC Tools We Like: Yahoo Babelfish & Google Translate

PPC Tools We Like: Yahoo Babelfish & Google Translate

Online advertising is, as we know, a multi-billion dollar industry, and with more and more people flocking to search marketing programs daily, we are in the midst of a modern day “Gold Rush”. Brand marketers now find themselves having to compete with both affiliate marketers and their natural competitors for their keywords. The “little guys”…

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