Tag: ppc tools

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Building winning landing pages is tough work for marketers with access to designers. The reality, however, is that most marketers don’t have the resources to have a designer available full time, and find themselves increasingly turning to simpler “plug and go” landing page builders like Marketo, Instapage, Wordstream, and countless others to fill this need. Unbounce, another key player in the “plug and go” landing page building space, recently launched what could be a game changer in the SEM world with their Dynamic Text Replacement feature. How it works (in a nutshell): Build

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Affiliate Marketers constitute an industry that, according to Search Marketing Standard “is predicted to reach $4 billion by 2014, increasing at a compound annual growth rate of 16% from 2009 through 2014” in the United States alone. With so much money changing hands, a new program seemingly launches every week. Competition is fierce. While programs offer varying payouts, the key to success is to generate as many leads for as little out of pocket as possible. How can Affiliate Marketers succeed in such a hectic industry? I suppose the real question is not

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Remarketing(or Retargeting) has seen increased conversation on Twitter recently. After viewing a introductory webinar, I Using traditional paid search techniques, marketers have essentially accepted the stance of “It’s ok if 90-95% of my clicks don’t convert”. With Retargeting, marketers have an opportunity to capture a larger share of those bounces. According to Google,“Remarketing lets you show ads to users who’ve previously visited your website as they browse the Web.” Using their platform, you could tag any product page on your site, create an AdWords campaign, and display targeted messages(banners, rich media ads) to visitors

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Google’s Support Team gets a bad rap. While critics pan them for being tough to reach, I must admit that my interactions have been pleasant, professional, and, most importantly, effective. “See a problem, fix the problem” has been the outcome each time, with prompt replies to my issues. Today I even received a followup from one of their team members that one of their specialists had taken the time to review some of the accounts I manage and offer some tips to help improve their performance. I have to give credit where it

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Online advertising is, as we know, a multi-billion dollar industry, and with more and more people flocking to search marketing programs daily, we are in the midst of a modern day “Gold Rush”. Brand marketers now find themselves having to compete with both affiliate marketers and their natural competitors for their keywords. The “little guys” just getting started are facing a market that is over saturated in many top verticals in one of the top markets, United States. Even the smallest search engine is sure to have a full compliment of paid advertisers

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