Tag: search marketing 101

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Ultimately, the success or failure of a PPC campaign comes down to the quality of the offer. Obviously, a lousy offer won’t generate a lot of sales leads, no matter how proficiently the campaign is executed. So what makes for a good offer? Here are a few of the most important characteristics. A Good Offer Is Simple Everybody understands “One free with an order of 10.” But once strings are attached – must be a new customer, items cannot be combined, only valid for PayPal customers, etc. – you’ve gone from reeling customers

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Affiliate Marketers constitute an industry that, according to Search Marketing Standard “is predicted to reach $4 billion by 2014, increasing at a compound annual growth rate of 16% from 2009 through 2014” in the United States alone. With so much money changing hands, a new program seemingly launches every week. Competition is fierce. While programs offer varying payouts, the key to success is to generate as many leads for as little out of pocket as possible. How can Affiliate Marketers succeed in such a hectic industry? I suppose the real question is not

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Today, in the second part of my series on how LinkedIn can help our reader’s businesses, we are going to discuss it’s Advanced People Search options. Special thanks to Kevin Knebl’s excellent Webinar which helped introduce me to its powerful functionality. LinkedIn’s Advanced People Search delivers a robust, targeted search experience. The purpose for such a tool is to seek out networking opportunities, reconnect with former managers or co-employees, and to build new relationships. The difference between this and reconnecting on Facebook or another platform is the ability to find new connections through

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There comes a point on the road to search marketing success where you will find yourself face-to-face with the often misunderstood, never quite appreciated Negative Keyword. While Negative Keywords are a great way to optimize your ad placement in the search results, the mere mention of adding these to an existing campaign is enough to cause many an advertiser to roll their eyes inward. For many, adding Negative Keywords is an idea that sounds good in theory, but is increasingly frustrating in practice. It doesn’t have to be. In today’s edition of PPC

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Online advertising is, as we know, a multi-billion dollar industry, and with more and more people flocking to search marketing programs daily, we are in the midst of a modern day “Gold Rush”. Brand marketers now find themselves having to compete with both affiliate marketers and their natural competitors for their keywords. The “little guys” just getting started are facing a market that is over saturated in many top verticals in one of the top markets, United States. Even the smallest search engine is sure to have a full compliment of paid advertisers

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