Tag: search results

PPC 101: Intro to the SERPs

PPC 101: Intro to the SERPs

As someone new to online advertising, I have arrived at a troubling truth: there are seemingly a million different acronyms that sum up everything! CPC meet CTR. SEO meet PPC. ROI…everyone’s worried about their ROI! OMG!!! One term referenced quite often is SERP (Search Engine Result Page) What are SERPs? In short, they are list…

Read More Read More