Apple Could be THE Sleeping Giant in Search

Much is being made of the pending Facebook IPO and what it could ultimately mean for online advertising. While the reach of the Facebook network is unmatched at nearly 1 billion users, there is another “tech” company out there that has the potential to make a serious splash if, or more likely when, they decide to tackle online advertising.

Apple, Inc., is currently worth more than $400 billion dollars. They have nearly $100 billion in cash reserves and a history of both innovation and ingenuity. With so many of Apple’s top selling devices already online, there is a legitimate opportunity to monetize the user relationship further. Could this entice them pool their resources to become the “next big thing” in search?

Apple's Cash
Created by: MBA Online