Improve Your Search Results with Rich Snippets

Looking at search results for your competitors and seeing search results with images, reviews and extra links in the search results? Welcome to the new, well relatively new, world of based rich snippet markup. This HMTL5 based code has been shown to have a positive impact on search engine rankings as well as increasing the click through rates for your listing in search engine results.

What Are Rich Snippets?

Most websites contain structured data which is stored in databases. It has become increasingly difficult for search engines to pull this data. On-page schema or rich snippet markup is a way to enable search engines to better understand the structured data contained on these web pages which in turn provides better search results to users.

Rich snippets are additional data displayed within your ad listing that provide a quick glance at what your page offers without forcing the surfer to click. If done properly, the data provided by rich snippets can result in a positive increase in performance by delivering visitors who know exactly what to expect when visiting your page.

Below is an example of a recipe rich snippet(top) vs. a traditional listing:

Rich snippet example for recipes

Search results without rich snippet mark up

Information that can be marked up as structured data includes:

  • Telephone numbers
  • Email addresses
  • Physical address
  • Products
  • Organization
  • Reviews
  • Books
  • Movies
  • Recipes
  • Event information
Why Should I Use Rich Snippets?

The use of rich snippets will become more common in the near future. So why should you use rich snippets? Rich snippets will help increase organic traffic for the following reasons.

1. Make your listing stand out – When your listings have rich snippets they will display photos, reviews, telephone numbers, email addresses, links and much more.

2. Help Search Engines Better Understand Your Content & Increase the Relevancy – The more Google is able to understand about your website the better. When Google is able to better understand your content it increases the relevancy which in turn helps your site show up in Google for your selected terms.

For more information on the types of markups that are available, check out the tutorial in Google’s support center. To learn HTML5, which is the code in which rich snippets are written in please visit the following tutorial on



  1. A very nice, short article on rich snippet markup. I’ve been looking to incorporate this on my websites. I wonder what percentage of websites have this implemented, how much it will grow and how much Google will reward its use.

    1. Hi Matt,

      From what I am seeing it is becoming increasingly common to see rich snippets on websites. Click thorough rates increase with the use of them so in my opinion they will continue to grow. Google may increasingly reward sites that use them as they provide added value to a user.

    2. Here’s a link to a great schema tutorial I found on Website Magazine for your reference.

  2. Elliot Turner

    Precise and specific, your article doesn’t beat around the bush or try to sell me some BS services I don’t need or want. Exactly what I was looking for, some good info to start me on incorporating the right ideas for my website’s campaigns.
    Your whole site is informative, but I do hope to see more from you.

  3. It’s really a useless conversation to go into the specifics of to fix any of these particular elements in PPC or landing pages etc…there are so many ins and outs to online marketing nowadays the most important thing you can do as a business owner is start working with a company that really knows what they are doing, has solid communication, and is able to work with you to make sure key metrics are being measured and more customers are being sold your products at the end of the day. Honeestly this stuff changes everyday, I tried to keep up with it for a while, but i ended up working with John over at results driven marketing after one of my friends referred me to have them setup some remarketing for my shopify store. Real smart dude, if its any help to anyone else call them at 325-446-1507 since they helped out my biz a lot and I’m always willing to pass along a referral to someone who takes pride in what they do.

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